By Alison van Diggelen, host of Fresh Dialogues
Bill Weihl, former Green Czar at Google will start work greening Facebook in late January next year. As Fresh Dialogues predicted on his departure from Google last November, Weihl will stay in the green arena and plans to “advance sustainability” at Facebook. No details yet on his job title or the extent of his responsibilities, but he confirmed, “the focus will be on sustainability, clean energy, energy efficiency, etc.” We anticipate Weihl will use his extensive experience and passion for green to drive Facebook’s sustainable practices, leveraging its game-changing apps and Facebook’s vast membership of over 800 million active users.
Under his leadership at Google from 2006 to 2011, the company took a unique role in green policy advocacy as well as over $700 M in cutting edge clean energy investment. In July, Fresh Dialogues covered Google’s Green Dream, an audacious report outlining how the right green investment and policy could positively impact the economy and the planet. Without Weihl at the helm, Green at Google may lose some impetus, although Google’s Parag Chokshi assured us green investment and programs will continue. A new Green Czar has not yet been announced.
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