Rob Bernard, Microsoft’s Green Czar talks clean tech

Rob Bernard, Microsoft’s Green Czar talks clean tech

By Alison van Diggelen, host of Fresh DialoguesRob Bernard of Microsoft on Fresh Dialogues

On Monday, I was invited to Greens Restaurant in San Francisco to meet Microsoft’s Chief Environmental Strategist, Rob Bernard. We then joined a small group of  researchers and media to discuss  Microsoft’s efforts to lower its carbon footprint and leverage information technology globally to address climate change and other environmental issues. The sun setting beyond Golden Gate Bridge was an apt backdrop for the conversation.

Cambridge scientist, Rich Williams (one of Microsoft’s 1000-strong Ph.D. researchers)  emphasized that environmental challenges go beyond climate change and counting carbon footprints, “Just reducing CO2 to zero – and all will be fine – is not our goal.” The researchers have broader perspectives that take into account water resources, migration patterns, and longer term “blue sky” projects.

Joining the discussion were Eric Berlow, Director of the Sierra Nevada Research Institute field station in Yosemite, Surj Patel of the Gigaom Network; and Peter May and Matt Wheeland of Greenworld Media.

Rob Bernard talks with Alison van Diggelen Fresh DialoguesRob and I had a lively conversation which covered:

The roots of his green passion

Where Microsoft’s greatest energy reduction opportunities lie and how he plans to cross the chasm

How the company plans to leverage and scale IT to impact the world’s environment

Steve Ballmer’s recent announcement re. Cloud Computing and how that will impact server design and energy efficiency targets

Microsoft’s Ingenuity Point Competition showcasing and supporting green software companies, eg Green Building (Santa Rosa) and TR Controls (London)

How Microsoft leads by example at its Mountain View campus

Free Verdiem Edison software that allows optimization of desktop power settings for Windows

The interview was recorded on Monday March 23, 2009

Listen to Microsoft’s Rob Bernard on Fresh Dialogues

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Check back next week for part II of the interview when Rob answers:Greens Restaurant San Fransicco A Fresh Dialogues favorite

Why Microsoft is late to the green world (or at least late in talking about its green initiatives)

Why the 2008 Green Peace Report ranking for Microsoft was so low and what he’s doing about it

Microsoft’s Climate Change research and modeling

How he plans to emphasize the urgency of action

President Obama shows he’s serious about green

President Obama shows he’s serious about green

By Alison van Diggelen, host of FreshDialogues

It only took six days to change the (clean tech) world.

On January 20th, while the world stopped to watch, President Obama gave a stoic but very powerful Inauguration Address. Instead of the soaring oratory we’ve grown accustomed to, he was somber in his words and delivery, reflecting the gravity of our economic crisis.

From my perspective, the speech has brought nothing but optimism and goodwill from friends and colleagues in Silicon Valley and around the world.  I was especially cheered by his promise to restore science to its rightful place in government policy making.

Here are some excerpts of President Obama’s Inauguration Address that underline his commitment to fighting climate change and boosting clean tech:

“…each day brings further evidence that the ways we use energy strengthen our adversaries and threaten our planet.”

“We will harness the sun and the winds and the soil to fuel our cars and run our factories.”

“With old friends and former foes, we will work tirelessly to lessen the nuclear threat, and roll back the specter of a warming planet.”

On January 26th, President Obama announced his new energy policy at a White House press conference. His words will no doubt bring sighs of relief and even some champagne sloshing to those in the clean tech world, especially electric vehicle manufacturers.

No single issue is as fundamental to our future as energy. America’s dependence on oil is one of the most serious threats our nation has faced…it funds both sides of our struggle against terrorism and puts the American people at the mercy of shifting gas prices; stifles innovation and sets back our ability to compete.”

He’s also started to follow through this week on his campaign pledge to allow California and 13 other states to set strict car emissions and fuel efficiency standards. The California Air Resources Board estimates these new standards will cut greenhouse gas emissions from cars 18% by 2020, and 27% by 2030.

This fine president not only talks the green talk, he walks the green walk. Bravo.

Clean Tech investor, Laurie Yoler’s bailout aftermath predictions

Clean Tech investor, Laurie Yoler’s bailout aftermath predictions

By Alison van Diggelen, host of Fresh Dialogues

I met with Growth Point Technology Partners Managing Director, Laurie Yoler just 12 days after the historic bailout of the US financial system was signed into law. She’s a seasoned investor in emerging technology, a specialist in clean tech and serves on the board of Tesla Motors, where she was an angel investor. Laurie gives a fascinating insight into the psyche of venture capitalists at this historic time and explains why she remains optimistic. We also explore these questions:

How long will it take before the market stabilizes?

How will the IPO, Merger & Aquisition and private placement markets be affected by the financial turmoil? What about those frothy valuations?

What clean tech trends have emerged this year?

What’s hot in clean tech and why is clean tech in Europe ahead of the US?

Listen to part I of this Fresh Dialogue

Download or listen to this lively Fresh Dialogues interview

 

We welcome feedback at FreshDialogues.com, click on the Contact Tab | Open Player in New Window

 

Download Laurie Yoler’s Fresh Dialogue Part I

Check back soon for Part II when Laurie discusses her early involvement in Tesla Motors and the company’s role in clean tech history.