On the Eve of Earth Day, it’s telling to look at the green motivations of one of Silicon Valley’s leaders in solar technology: CEO of Akeena Solar, Barry Cinnamon. He’s been a solar advocate since the 1970’s when he studied the science at Massachusetts Institute of Technology (MIT); however, he’s emphatic in his belief: economics trumps environmental arguments for going solar. So much so, that Cinnamon chose to avoid the color green in his company logo and vehicles.
What motivated Cinnamon to explore solar energy in the 1970’s?
“In the 1970’s we had the energy crisis and …(President) Jimmy Carter said ‘the energy crisis is the moral equivalent of war.’ …there was no environmental consciousness about fossil fuels being bad; nobody had ever heard of Green House Gases…We were all worried about nuclear winter.”
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On becoming a green entrepreneur
“It was a really FEEL GOOD THING….We knew we were doing the right thing for the environment…”
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On the economics of going solar
“Customers want to do it for the environment or for our country’s energy independence….but if the numbers don’t pencil out, they almost never do it…you’ve got to make a decent economic case.”
. How does “belief” in Global Warming alter the sales pitch?
“Some people don’t ‘believe’ it, and it’s a religious thing…’green’ works well in the Bay Area….but (elsewhere) customers would avoid a company who’s main pitch is green…but if you hit them with the economic argument or the energy independence argument – we don’t need to buy any energy from the Persian Gulf – it works just fine.”
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Could there be a repeat of the 1970’s boom then bust in alternative energy?
“In the 70’s/early 80’s, the crisis went away, tax credits went away…if energy prices suddenly plummeted again….it’ll happen again. We don’t have the political will to artificially support oil or gas prices….(but) because the world demand for oil and gas is so high and the supply is generally limited…economics is going to reduce the chances that it will happen again…but it’s not impossible.”
Fresh Dialogues(TM) is an interview series with a green focus: Fresh Questions, Fresh Answers. This video interview took place at Foothill College Celebrity Forum on April 1, 2010, just one week before Justice Stevens announced his retirement. Check out the new Fresh Dialogues YouTube Channelmore exclusive interviews.
ALISON VAN DIGGELEN:Hello and welcome. Today on Fresh Dialogues: Jeffrey Toobin.
Jeffrey – thank you so much for joining me on Fresh Dialogues. Let’s go on to your specialty: The Supreme Court. In 2009, they decided against environmentalists in a lot of cases…
JEFFREY TOOBIN: Six out of six.
ALISON VAN DIGGELEN: Yes. What are your thoughts on that, moving forward? Is this going to continue…this anti-environmental stance of the Supreme Court?
JEFFREY TOOBIN: I think that the court as currently constituted will likely continue in that direction. I don’t think it’s a particular hostility to the environment per se. I think it is a general sympathy for corporate defendants in all cases, environmental cases being one category of cases where the corporations are the defendants. They are also generally – the conservative majority – fairly hostile to government regulatory efforts…and the environment is one area, not the only area. So if the court stays as it currently is, I think you’ll see a lot more cases like that.
ALISON VAN DIGGELEN: So would you say, it’s moving more pro-business?
JEFFREY TOOBIN: Clearly
ALISON VAN DIGGELEN: And the environment losing out as a result?
JEFFREY TOOBIN: That’s certainly how the environmentalists see it.
ALISON VAN DIGGELEN: And how do you see it?
JEFFREY TOOBIN: Again, not a field of great expertise of mine, but I see who wins the cases and who loses them. And it’s the polluters who keep winning.
ALISON VAN DIGGELEN: And what about the future? Justice Stevens is due to retire shortly…
JEFFREY TOOBIN: He hasn’t said so officially but I think he will retire this Spring.
ALISON VAN DIGGELEN: So how is that going to change things? What are your predictions?
JEFFREY TOOBIN: I think he is a key member of the liberal four on the court, he will likely be replaced by another liberal. So in terms of the outcome of cases in the next few years, probably not a huge impact, but I often like to quote Byron Whitethe late Justice,who said if you change one Justice, you don’t just change one Justice, you change the whole court. If you start to have an energized liberal group of young – by Supreme Court standards -Justices like Sonia Sotomayor, like the next Obama appointee, the wind could start to be at their back. And if Obama gets re-elected, you could see more appointments…so it’s a big deal.
ALISON VAN DIGGELEN: And who is your No. 1 candidate for that appointment?
JEFFREY TOOBIN: Elena Kagan, the Solicitor General, former Dean of Harvard Law School. Very much an Obama type person – moderate Democrat, a consensus builder…
ALISON VAN DIGGELEN: Do you know if she’s an environmentalist?
JEFFREY TOOBIN: I don’t… I just don’t know. My sense is, it’s just not an issue that has come across her plate a lot…she is someone who has written on administration law, which tends to mean she’s a believer in the power of the Federal Government to regulate. But I wouldn’t…
A – I don’t know what she thinks…and B – I don’t…
A is enough. I don’t know what she thinks about these issues…(laughter)
ALISON VAN DIGGELEN: (laughter) OK. Jeffrey Toobin I really appreciate your taking the time for Fresh Dialogues.
JEFFREY TOOBIN: My pleasure. Nice to see you.
For more Fresh Dialogues Video interviews click here
I sat down with Supreme Court expert, Jeffrey Toobin, to discuss the court’s environmental record and Obama’s likely pick for the Supreme Court to replace Justice Stevens. Without skipping a beat, Toobin said his No. 1 pick is Solicitor General, Elena Kagan.
Just one week later, Justice Stevens announced his retirement and Toobin’s pick became the front runner. Time will tell if he’s right. Obama is expected to announce his nominee very soon.
“She’s former Dean of Harvard Law School (Obama’s alma mater), very much an Obama type person – moderate Democrat, a consensus builder…”
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Is Elena Kagan an environmentalist?
“My sense is that it’s not an issue that has come across her plate a lot…she’s someone who has written on administration law which tends to mean she’s a believer in the power of the Federal Government to regulate.” Jeffrey Toobin
The interview took place at Dick Henning’s Foothill College Celebrity Forumin Silicon Valley on April 1, 2010. For more Fresh Dialogues interviews with business leaders and experts check out Fresh Dialogues YouTube Channel
And here is an ARCHIVE of interviews with Paul Krugman, Tom Friedman, KR Sridhar and many others
Last week, President Obama announced a surprise decision to allow oil and gas drilling off the East Coast of the United States. The world was at once outraged andconfused. What many analysts overlooked is that Obama also said in his speech, “For the sake of the planet and our energy independence, we need to begin the transition to cleaner fuels now.” There was much for both sides to analyze and to debate.
I sat down with CNN’s senior legal analyst Jeffrey Toobinbefore his Foothill College Celebrity Forum appearance, to try to make sense of Obama’s announcement. Toobin is best-selling author of The Nine(On the secret world of the Supreme Court Justices), and two of the most high profile political controversies: Too Close to Call (the Bush-Gore Presidential Recount) and A Vast Conspiracy (the Clinton-Lewinsky Affair), so I figured he’d provide some good insights into Obama’s latest political strategy. See also Huffington Post coverage
On the Obama Offshore Oil Drilling Announcement
“It’s a bit peculiar frankly…it seems on one level that he’s negotiating with himself…conceding something to the pro-development forces before the negotiations have really begun in earnest…but there may be some larger political game at work…that this shows how accommodating he is… ”
On the Republican Reaction
“Gestures of good faith to Republicans have generally been met over the last year and a half with non responsive actions.”
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On the EPA Regulating Greenhouse Gases as Pollutants
“That’s a campaign promise that Obama appears to be keeping…they have already started the process.”
On Health Care Reform
“It’s a historic moment for Obama, for the country…It’s going to give the Democrats a tremendous shot in the arm for the mid-term elections… This is going to change the country…it’s done.”
Check back soon for Part IIof the Toobin Interview when we discuss the environmental record of the Supreme Court and Toobin’s pick for Justice Stevens’s successor.
For more exclusive interviews check out Fresh Dialogues GREEN INTERVIEW SERIES ARCHIVES or Fresh Dialogues YOUTUBE CHANNEL
There are countless Silicon Valley wannabes all over the world, from Silicon Wadi in Israel to Silicon Glen in Scotland, but none rival Silicon Valley’s track record. Why is Silicon Valley the premier center of innovation? What is the secret of Silicon Valley’s success?
I joined Morton Grosser, a Silicon Valley venture investor, consultant and inventor in his Menlo Park workshop to discuss the history of Silicon Valley and the key ingredients that allow innovation to flourish here. As a former director of eight high-tech companies and strategy advisor to such stalwarts as Hewlett-Packard, Apple, Kleiner Perkins and many Fortune 100 companies, Grosser (or Mort, as he prefers) provides a unique perspective on what makes Silicon Valley successful.
Why did Silicon Valley grow here?
“Silicon Valley has an extraordinary meritocracy culture…it’s an accident of time and place.”
What is the Vital Ingredient?
“We’ve had a unique surplus of the four things that are necessary for an entrepreneurial culture…a great university or universities, smart young entrepreneurs, a source of capital, but most leave out the most important part:
What you really need is a culture of meritocracy. You need horizontality.”
The Father of Silicon Valley, Fred Terman‘s epiphany
“He noticed that science and engineering seminars were taught by 23-year-old graduate students, because those are the people making the progress…this was anomalous for the industrial world… Terman noticed this 70 years ago and he wrote about it in “Steeples of Excellence.” He said, if you could move this principle out of academia into industry you would have an enormous advantage over many other companies.”
How to build innovation – the Silicon Valley Way
“It’s not just the capital…it’s the intellectual environment, the ambiance, the acceptance, it isn’t merely mentoring it’s accepting…To build a culture that is unique; in which industrial companies would have the same structure, where young people have a voice, where new and creative ideas … flourish.”
On Creativity
“You don’t have to teach children creativity, you just have to get out of their way.”
Want to learn more?
The book “Regional Advantage” by Berkeley’s Dean of the School of Information, AnnaLee Saxenian, compares Route 128 (the Boston innovation hub) with Route 280 (Silicon Valley) and explores the reasons, as Mort puts it, “Why Silicon Valley succeeded and Route 128 did not… It comes down to the difference between horizontality and verticality.” In summary: Boston developed a system dominated by independent, self-sufficient corporations, whereas Silicon Valley developed a decentralized but cooperative industrial system.
1. Is Governor Schwarzenegger doing enough to stimulate the green economy?
“Nobody’s done enough.”
2. Advice to Governor Schwarzenegger on Gubernatorial candidates, Meg Whitman’s and Steve Poizner’s stance on AB 32 … that it’s killing jobs and should be repealed.
“Governor Schwarzenegger should pick up the phone to Meg Whitman and Steve Poizner and tell them to back off their inane commentary on AB 32. That it’s killing jobs….that’s just prima facie false.”
“Message to Governor Schwarzenegger: fantastic job that he’s done on behalf of solar …but as a leader of the Republican Party, I’d encourage him to work out a little bit on the Republican candidates… explain to them that our state and Silicon Valley has become a leader in clean tech because of the State’s strong support for (alternative) energy. It would be disastrous if it was suspended in any way.”
3. Will the Whitman/ Poizner stance on AB 32 backfire?
“That policy (proposal) is going to galvanize every person and every company involved in clean tech to vote for (Gubernatorial candidate) Jerry Brown.”
