BBC Report: Silicon Valley Aims To Disrupt Nobels With Breakthrough Prize

BBC Report: Silicon Valley Aims To Disrupt Nobels With Breakthrough Prize

By Alison van Diggelen, host of Fresh Dialogues

The “voice of God” A.K.A. Morgan Freeman came to Silicon Valley this month, with an entourage of stars – including Alicia Keys, Jeremy Irons, Sienna Miller, Dev Patel and Vin Diesel – to add some glitz to the tech community’s “Nobel Prize 2.0.” Silicon Valley is not content to impact our lives through driverless cars, tech gadgets and apps; it wants to change the status of scientists too.

Let’s face it, the Nobel Prize is prestigious but the ceremony itself is rather staid and uninspiring. Just days before this year’s Nobel Prize Ceremony in Stockholm, Silicon Valley hosted its own version, called the “Breakthrough Prize.” They gave huge prizes: $3 Million/each (double that of the Nobel Prize) for math and science breakthroughs that they say will change the world. Organizers hope to inspire a new generation of scientists with two disruptive features: big Junior Challenge prizes ($250,000) for young students in math and science; and the “star power” the celebrities bring to the event. Over 6000 teenagers from around the world were inspired to take part and two young students won this year for their remarkable contributions: Deanna See from Singapore and Antonella Masini from Peru (see below). Now in its fifth year, the prize is funded by Facebook’s Mark Zuckerberg, Google’s Sergey Brin, 23andme’s Anne Wojcicki and DST Global’s Yuri Milner.

I talked with Jeremy Irons, Sal Khan, and Vin Diesel about why the glitz matters; the power of technology to change the world; and if they have a message for President Elect, Donald Trump. Vin Diesel had an interesting take on the issue of fake news (see below). Check back soon for my report on Jeremy Irons and California’s Lieutenant Governor, Gavin Newsom’s advice to Trump.

My tech focused report aired on the BBC World Service’s Click Radio on Tuesday. The podcast is available at BBC Click. Here’s a transcript of the report, edited for length and clarity:

Mark Zuckerberg began by explaining the link between science and tech, as he and movie star Vin Diesel presented one of the prizes.

Vin Diesel, Mark Zuckerberg at Breakthrough Prize 2016Mark Zuckerberg: Engineers and scientists share this basic mindset that you can take any system, understand it better, then make it much much better than it is today. Scientists look at a problem, break it down, break it into smaller problems, solve, test your ideas, learn from the results, and iterate until you find a better solution. That’s why progress in science is so fast… You might even call it Fast and Furious.

Movie star Vin Diesel – well known from the Fast and Furious film series – told me he wants to highlight heroism of scientists, something we often overlook in pop culture.

Vin Diesel: I have great faith in my friend Mark Zuckerberg who so brilliantly created this global forum for all of us to communicate and to share ideas, namely Facebook. It has allowed the potential for great change.

Alison van Diggelen: But it’s also allowed the propagation of fake news?

Vin Diesel: I think the internet has allowed for the propagation of fake news, but no more so than the writers in the 50s…the world war, the end of the world, the martians coming down.* This was before the internet, before FB. This was journalists. As long as journalism has existed there’s always been the temptation for clickbait.

Alison van Diggelen: I think he’s referring here* to the “War of the Worlds” radio drama, based on HG Wells book of the same name, which first aired in 1938.

This year over 6000 high school students from around the world competed for the quarter of a million dollar “Junior Challenge” Award, and two made it to the red carpet in Silicon Valley. Deanna See and Antonella Masini told me they were inspired by Sal Khan, founder of Khan Academy, the free online math and computer science video series.

Deanna See, Antonella Masini Junior Breakthrough Challenge 2016Sal Khan was jubilant on the red carpet:

Sal Khan: This is the third year we’ve been and we look forward to it. It’s the celebration that science has always deserved…and the food is good.

Alison van Diggelen: why does science deserve this big occasion? It’s been compared to the Nobel prize “with glitz” Why is the glitz important?

Sal Khan: The things that these folks have done are going to change civilization …that’s not an overstatement, it’s an understatement. The glitz is the least it deserves. Also it should inspire a whole new generation of folks to realize that it isn’t an unsung profession, it’s something that no only can change the world, but that we all appreciate, which we do.

What are his ambitions for Silicon Valley’s Khan Academy?

Sal Khan: There’s a long way to go. We kind of imagine a world in the next 10-15 years where anyone on the planet should be able to self educate themselves with a smartphone and prove what they know and get a job…But ideally they have access to a classroom that can be used by teachers, administrators to supercharge what goes on…A lot more personalization. And a lot more enjoyment from a student’s point of view.

Alison van Diggelen: After the ceremony, I spoke with Anton Wahlman, a Silicon Valley tech analyst who commented on the awards’ relatively low profile, even here in Silicon Valley.

He’s rather cynical of the Breakthrough Prize and draws parallels with the lavish parties hosted by billionaires in New York’s financial sector and Hollywood’s film industry.

Anton Wahlman: The new very rich entrepreneurs in SV who are worth not just billions, but in some cases tens of billions of dollars. It shouldn’t be all that surprising that they should want to start doing some of the things that these other people in NY and LA have been doing for the better part of the last century: throw really big parties, award prizes to people, have people come up and flatter them and tell them how wonderful they are and how philanthropic they are. They get a reason to dress up in a tux as opposed to walking around in a hoodie and be photographed with people who come in from Hollywood… and to be seen in a different light than their regular nerdish Monday to Friday environment would typically depict.

Check back soon for my report outlining Jeremy Irons and Gavin Newsom’s advice for Donald Trump.

BBC Dialogues: The Dangers of Donald Trump

BBC Dialogues: The Dangers of Donald Trump

By Alison van Diggelen, host of Fresh Dialogues

This evening, I dashed up to Stanford University to take part in a live discussion on the BBC World Service about last night’s Presidential Election Debate. I intended to recount the cautionary tale of Brexit, when all the pollsters got it wrong; and the many reasons why Trump would be a dangerous president, and bad for women and minorities. But in the end, technical difficulties prevented me from joining the show immediately. My fellow panelist, Madhavan Narayanan, an editor and columnist from New Delhi, India contributed this powerful insight, “It’s not Trump vs Clinton, it’s Trump vs Democracy.”

When we did eventually connect on the ISDN line, I had about 30 seconds to share my thoughts, so I just had to cut to the chase. As it turned out, my remarks were echoed by President Obama, just seconds later. How validating is that?

Listen to the podcast at the BBC’s Business Matters. My contribution starts at 10:10

Here’s a transcript of this segment, edited for length and clarity”

BBC Host, Roger Hearing: Alison, are you with us?  We were about to pass on to the news headlines, but I must get your thoughts on the debate last night…where do you think it all leaves the election?

Alison van Diggelen: I think Donald Trump is basically threatening anarchy. He’s just whipping up his supporters and they’re face down in his Kool-Aid. It’s very dangerous. He’s a dangerous candidate and he’s stirring up division and xenophobia.

Roger Hearing: It looks as if the election – some say now – is almost in the bag for Hillary.  We’ll see if that actually happens. It’s still almost three weeks to go. Let’s get up to date with the latest headlines with Eileen McEwan

Ilene McEwan: President Obama has described claims by Donald Trump that the US Election is being rigged as dangerous and corrosive to democracy. Mr Obama accused the Republican candidate of sewing the seeds of doubt about the legitimacy of the election without a shred of evidence of electoral fraud….

Live from Las Vegas

To hear an excellent report about the debate – and the Brexit angle –  by the BBC’s North American Editor, Jon Sopel, listen to the podcast at 27:00

Are we going to Mars to be useful?

We also discussed the case for space exploration, Elon Musk’s mission to Mars and the technical breakthroughs that the public and private race to space  has produced. Listen at 47:00

NB: As with all my BBC Dialogues and Reports at Fresh Dialogues, the copyright of this audio report remains with the BBC.

BBC Dialogues: Silicon Valley Startup Makes College Breakthroughs

BBC Dialogues: Silicon Valley Startup Makes College Breakthroughs

(Photo: Thanks to Breakthrough Silicon Valley, Nahom Zeratsion (left) got a scholarship for Bellarmine College Preparatory and will be attending San Jose State University this Fall)

In Silicon Valley, it’s easy to focus on the bright stars of tech and innovation. But what about those people who don’t feature on the home page of TechCrunch and can barely afford their rent? Today, Silicon Valley’s income inequality is jaw-dropping; average incomes of the top 5% of households are about 30 times higher than the average incomes of the bottom 20% ($500,000 vs $15,000). One startup has a long-term vision and is successfully breaking the cycle of poverty in some Silicon Valley neighborhoods by helping low income students get a college education.

Here are the stats from Breakthrough Silicon Valley:

80% of students are first in their family to attend college

62% of students live in gang-impacted neighborhoods

And yet, 96% of these students get into 4-year colleges, 4% into community colleges.

Earlier this year, I sat down with Melissa Johns, the Executive Director of Breakthrough Silicon Valley to find out how she and her team achieve such impressive stats, and how their program has a ripple effect on the wider community. Although the majority of the nonprofit’s revenue comes from the tech community, its limited budget means the team can only reach a few hundred students every year. With a proven and successful platform like this, imagine what could be done if tech juggernauts like Google, Apple and Cisco stepped up to help scale this program?

The BBC World Service was curious to explore this less glamorous – and yet inspiring – side of Silicon Valley and aired my interview on Business Matters.

Here’s the podcast

 

And here’s a transcript of our conversation (edited for length and clarity):

The BBC’s Roger Hearing: Alison, you’ve been looking at the people who work in Silicon Valley…and income inequality in the area?

Alison van Diggelen: Yes, there’s a growing gap between the rich and the poor in Silicon Valley. It’s quite stunning. Last week, I interviewed the Executive Director of Breakthrough Silicon Valley. It’s a nonprofit that’s helping low income students break out of poverty by getting a college education. That’s the ticket to success in Silicon Valley and beyond. Melissa Johns runs the six year program: tutoring, mentoring and college counseling and her team has impressive statistics (see above). I talked to Melissa  about the many shortcomings of California’s public education system. She told me that on average there’s only one college counselor for every 700 students in California’s public high schools. That’s one thing she would like to fix.

Melissa Johns: I don’t know how we’re going to do the things we need to – to fill the STEM pipeline of future engineers or Silicon Valley is going to crumble. We need to find more women for leadership positions in our Fortune 500 companies. How are we going to achieve all that when the vast majority of our population is left behind because they’re attending schools that are under resourced and they have college dreams with no real connection to a college counselor who can help them walk through the very complex process?

Roger Hearing: But Alison, I gather that there’s a huge number of dropouts there in Silicon Valley high schools?

Alison van Diggelen: Yes, there’s a lot of talk here about the dropout crisis. East San Jose, in the heart of Silicon Valley has dropout rates as high as 30% in some communities and the majority of that are students who complete high school but don’t meet the minimum level of credits to graduate. But the good news is: there are a number of nonprofits working to have an impact, and these Breakthrough students are having an enormous impact on their communities. It’s like the multiplier effect in economics. Here’s Melissa Johns (below) explaining The Ripple Effect.

Melissa Johns, Breakthrough Silicon ValleyMelissa Johns: When I look at the tremendous obstacles a student has to overcome to become the first in their family to graduate from college. There’s a huge amount of culture shock… but also there’s a lot of fighting that impostor syndrome…I’m so impressed by students who can fight all of that inner talk that tells them they can’t do it and persevere. So they can then have an economic future that they can be proud of and excited about because they get to choose a career and not just a job. They start a positive ripple effect for any younger siblings, any neighbors, any cousins, who look at what their achievement is and say: well if she did it, I can do it too! The expectations that change in a family, in a community are amazingly impressive.

Roger Hearing: Alison, what’s interesting about this is the area we’re talking about, Silicon Valley: massive high tech businesses. Are they willing, interested in employing people from these kind of communities and trying to take advantage of the education they’ve got?

Keep listening to hear more about:

Diversity in Silicon Valley

How the Singapore education system compares

The challenge of social mobility: How Breakthrough kids are choosing careers, not just jobs, and breaking out of the cycle of poverty.

Find out more about Silicon Valley nonprofits bridging the college gap:

City Year (uses Americorps, a government funded program to work in schools),

College Track (largely funded by Laurene Powell, the widow of Steve Jobs)

KIPP (a national charter school network)

Downtown College Prep school in San Jose, and in Palo Alto

Broadway High School – continuation school for at risk youth – with vocational focus

SV Community Foundation – assembles donations from many sources, gives ~$2M annually to education programs/schools.

Read more from Fresh Dialogues Inspiring Women Series

Please Note: Links to all my BBC contributions on Fresh Dialogues are to my personal portfolio of audio and text. Copyright of my BBC broadcast works remain with the BBC.

BBC Dialogues: How Mark Zuckerberg Can Help Women in Tech

BBC Dialogues: How Mark Zuckerberg Can Help Women in Tech

By Alison van Diggelen, host of Fresh Dialogues

Sometimes I wonder if anyone is actually listening to my late night conversations with London on the BBC World Service. Well, I just found out that, YES they are. And some listeners are even sharing these conversation with influential people.

This summer, my producer told me that my conversation with the BBC’s Fergus Nicoll was used for “training purposes” at the BBC’s headquarters in London. We were discussing my interview with Instagram’s COO Marne Levine and how male champions can really help women succeed in business.

Curious? I was too.

Here’s a link to the featured clip at the BBC and a shorter (90 second) version below:

 

Biz Matters clip re male champs like Zuckerberg July 14 2016 jpg

 

From the BBC’s Business Matters feature:

Instagram’s Chief Operating Officer Marne Levine is mentored by Facebook’s Sheryl Sandberg – a beneficial relationship given their similar career paths. Alison van Diggelen, from the Fresh Dialogues initiative that focuses on inspirational women and business innovation, describes how women can really benefit when they have male champions too and challenges Mark Zuckerberg to ‘step up.’

Here’s a transcript of our conversation (edited for length and clarity):

Alison van Diggelen: One thing that female entrepreneurs in positions of leadership have told me that will help, is for women to have male champions. People like Mark Zuckerberg and Google’s Sundar Pichai have to step up and be champions of women and make it easy for their teams to not just attract, but retain women. Offering childcare on-site is a large part of that…

Bay Area Womens Summit 2016 action poster

 

Fergus Nicoll: So making sure that the onus is not always on female executives to have female mentees?

Alison van Diggelen: Yes, absolutely. It has to be shared. One of the things that was repeated time and time again at the Bay Area Women’s Summit, where I interviewed Marne Levine (COO of Instagram), is that the United States doesn’t have universal paid family leave. Quite a few companies in Silicon Valley are offering it (often in paltry amounts, by European standards), but it needs to be federally mandated in order for the U.S. to remain globally competitive. That was one of the messages that came over loud and clear.

It’s well accepted here (in Silicon Valley), the advantages of diversity: having males and females on the team can increase the bottom line, creativity, innovation and meeting the needs of this diverse clientele. That’s well proven, but these companies are having to step up and try harder to attract and retain these women.

Find out more about inspiring women in business:

TaskRabbit’s CEO, Stacy Brown Philpot is one of the few black, female CEOs in tech. What is she doing for women and diversity in tech?

Meet some of the top women in tech in our Fresh Dialogues Inspiring Women Series

TaskRabbit CEO Stacy Brown Philpot w Alison van Diggelen for BBC WS interview

BBC Report: TaskRabbit CEO Shares Tips on Pivoting, Diversity

BBC Report: TaskRabbit CEO Shares Tips on Pivoting, Diversity

By Alison van Diggelen, host of Fresh Dialogues

What’s it like to be a black female CEO in Silicon Valley? How should you handle a powerful backlash when your company does a major pivot? I explored both issues with TaskRabbit CEO, Stacy Brown Philpot and my interview aired last night on the BBC World Service program Business Matters.

BBC host Roger Hearing, Seoul Bureau Chief for the Economist Stephanie Studer and I had a lively conversation about the gig economy, as well as fashion fumbles (like cargo shorts) and cool alternatives (like utility kilts).

Listen to the podcast at the BBC (Episode titled: Bank of England Lowers Interest Rates): TaskRabbit segment begins at 26:46

Or listen to the TaskRabbit segment below:

 

Here’s a transcript of our conversation (edited for length and clarity)

Roger Hearing: Alison, I know you’ve been looking into something that is a strange concept: the gig economy. Tell us, what is the gig economy?

Alison van Diggelen: It’s been borrowed from the music industry, Roger. Workers who work in the gig economy don’t have regular full time work, but work in “gigs” like at Uber, Lyft, AirBnB, Etsy, Upwork and TaskRabbit. I’ve been speaking with Stacy Brown-Philpot. She’s the CEO of TaskRabbit. It’s a website and app that matches job seekers with jobs – like house cleaning, shopping, delivery and handyman jobs.

It was founded in 2008 and was one of the first companies in the gig economy. Stacy told me how the company launched its international operation in London in 2012, and it did a pivot. It changed its “bidding for a job” model to a “direct hire” approach. This was a huge success in London but when they tried it back in the United States, they faced a severe backlash from contractors here. Yet, they stuck to their guns and last year the business grew 400%.

I first asked Stacy what advice she would give to other businesses about staying the course, when they try to pivot and face similar challenges.

Stacy Brown-Philpot: Know exactly what it is that you are focused on and don’t lose track of that. Stay laser-ly focused on what that goal is…despite the noise that comes into the market place, stay focused and believe more than anyone else and you can get there.

Alison van Diggelen: There are a lot of critics of the on-demand economy saying that it doesn’t offer a living wage, benefits to workers…this whole “Uber issue” of independent contractors not employees…Can you give me your perspective?

Stacy Brown-Philpot: Our Taskers are independent contractors – they can work in a flexible way and that is the No.1 reason why they stay. We have a very low churn: 10%. The flexibility that we’re able to offer our Taskers is unparalleled and necessary.

What needs to happen is that the regulations and policy has to change…to support the sharing economy. When you look at structures we’re working under…these were created in the 1900’s and they no longer apply…we need something that adapts to the technology-enabled businesses that we operate under today.

Alison van Diggelen:  What specifically would you like to see as far as regulation change?

Stacy Brown-Philpot: One of the tradeoffs we face is the ability to offer training and more transferable skills to our taskers…We’d love to see regulations evolve to support that. We’d also love to see opportunities to access healthcare and retirement.

We empowered this community to create a social safety net for Taskers who really want the flexibility to work in a meaningful way, so we have a responsibility to also partner with them to do other things like have health care and retirement savings.

Alison van Diggelen: Let’s talk about diversity – you’re a rare person, you’re black… you’re a female CEO in Silicon Valley. Talk about the pros and cons of that.

Stacy Brown-Philpot: The pro is that I stand out…whenever I walk into a room and try to meet somebody…I say: trust me, you’ll find me…you’ll see who I am. (laughter)

But the con is that I stand out. Sometimes I look around and wish there were more people who look like me. At TaskRabbit over 58% of our staff are women, we have 11% African Americans – It’s a stated goal to increase those numbers. I feel a responsibility – just to feel more welcome wherever I go – to increase those numbers, and encourage everybody in our industry  – not just for the sharing economy – but the tech industry overall to do the same.

Alison van Diggelen: What specifically do you do?

Stacy Brown-Philpot: We have goals around targets that we measure in hiring, so whenever we bring someone in that we want to hire, we want to make sure that population of people we’re interviewing is a diverse population of people. We also do things culturally in terms of our off-sites and events to make sure everybody can bring their whole selves to work because many of our new hires come from referrals….if you feel you can bring your whole self to work and bring someone who’s different and they be a great candidate for the company.  (Brown Philpot also told me TaskRabbit has teamed with the Congressional Black Caucus to help increase the company’s diversity.)

Alison van Diggelen: Talk about your wildest dreams for where TaskRabbit can be in 5-10 years?

Stacy Brown-Philpot: Task Rabbit should exist everywhere in the world. We’re creating everyday work for everyday people – this is a phenomenon that is global and so I want to be global as a company.  Millions of families are time starved, countless people are looking to find work, and they’re looking for an opportunity for growth and creating a meaningful income. That’s an economic responsibility that we take seriously. We’re shaping the future of work.

Roger Hearing: Does it change the future of work? These kinds of companies: Uber, Etsy etc?

Alison van Diggelen: There’s a lot of anecdotal evidence… and according to the US Census, the gig economy was the fastest growing employment sector last year. A study by Intuit predicted that by 2020, 40% of American workers will be these independent contractors – it’s currently about 30% – and this will have knock-on effects. Here in the U.S. we don’t have a national health service so these people working these gig economy jobs don’t have health benefits through their employment, so there are things that will have to change.

Roger Hearing: It hasn’t all been roses, as you alluded to in the interview. There was a revolt against TaskRabbit. Tell us more about that…

Alison van Diggelen: They originally had a bidding process and the Taskers felt they had more control that way. After trying out this new on-demand service they got a huge backlash. They learned a lot of lessons -one of which was: you can’t overdo the communications. A lot of people didn’t understand the changes.  Stacy Brown Philpot worked previously at Google for almost 10 years and she used her product experience there to stay the course. She recalled when a new version of Gmail came out, people hated it and hated Google for introducing it…People are opposed to change she found.

In the end, they’re saying the Taskers benefited and TaskRabbit benefited and it was a win win. It was a vocal minority who opposed the change.

***

Continue listening for more discussion…

The Economist’s Stephanie Studer explains why Uber was effectively banned in South Korea and why gig economy companies like TaskRabbit may face cultural and other challenges if they try to launch in the region. We also discussed trust and safety issues; and what TaskRabbit is doing to ensure Taskers are trustworthy and reliable.

And finally, Roger Hearing explored the business fashion trends in London, Silicon Valley and Seoul and was surprised to learn about the popularity of the utility kilt here in the San Francisco Bay Area. Modern Utility Kilts

Find out more

Meet more strong female leaders like Instagram COO Marne Levine and Wholly H2O’s Elizabeth Dougherty from our Fresh Dialogues Inspiring Women Series

BBC Dialogues: Why Is Instagram Growing, While Twitter Plateaus?

BBC Dialogues: Why Is Instagram Growing, While Twitter Plateaus?

By Alison van Diggelen, host of Fresh Dialogues

Instagram recently announced it had reached a big milestone: half a billion users. The BBC asked me to interview the company’s COO, Marne Levine to explore the company’s appeal and find out why video – and new products like Boomerang – are helping fuel that growth.

“We’re certainly marching towards a billion…and even beyond a billion. Today, video is exploding on Instagram… In the last six months, consumption increased by more than 40%…Sometimes people want sight, sound and motion to tell their stories. ” Instagram COO, Marne Levine

Listen to the Instagram interview and discussion below or at the BBC’s Business Matter’s podcast (Instagram segment starts at 26:40 on BBC podcast).

.

Here’s a transcript of the conversation, edited for length and clarity:

BBC host, Fergus Nicholl: Do you use Instagram? A new study says that half the Fortune 500 companies use it for marketing. Alison, you’ve been talking to a bigwig at the company about its recent announcement that it’s reached the magic number of half a billion users?

Alison van Diggelen: That’s right. I interviewed Marne Levine. Instagram is very well known as a place where youth congregate, especially teenagers…they use it to reach their friends and share cool things…a lot of these users are women. But they’re not the only ones making up this figure of half a billion users. I asked Marne how entrepreneurs are using Instagram to attract more business…

Marne Levine:  There are so many different stories of small businesses, big businesses that have grown through the Instagram community. A woman named Isha Yuba in Germany – has “Art Youth Society.” She started by designing a bracelet, she posted a photo of it. Somebody inquired and suddenly she has a thriving business. She has turned her passion into livelihood. A lot of businesses have started to advertise on Instagram. We now have more than 200,000 advertisers…the vast majority of those are small businesses.

Alison van Diggelen: You’ve added about 100 million users in about 9 months.  Obviously the next milestone would be one billion…Any ideas when that might happen?

Bay Area Women's Summit panel, photo by Alison van DiggelenMarne Levine: We’re certainly marching towards a billion…and even beyond a billion. When we have more people on the platform, it really benefits the Instagram community – we get a wide range of perspectives, new windows into different things that are happening around the world.

Those could be big events like the Olympics…that’s probably how I’m going to experience the Olympics, through Instagram. Lots of people are sharing ordinary moments, epic moments and everything in between.

Alison van Diggelen: Why do you think Instagram is doing so much better than Twitter, that seems to have plateaued?

Marne Levine: We’re constantly trying to thinking about: what would add value to the community? We listen to feedback, continue to innovate so people can tell their stories in different ways. When Instagram started it was really all about photos. Today video is exploding on Instagram… In the last 6 months, consumption increased by  more than 40%.

Sometimes people want “sight sound and motion” to tell their stories. Sometimes it’s not necessarily just a straight video….I don’t know whether you know Boomerang? Cool little looping videos that take ordinary moments and turn them into fun and delightful moments.

Alison van Diggelen: You posted one of your son going up and down the stairs?

Marne Levine: I did!  Somebody once said this to me and this is how I now think about it: Motion is the new filter.

Alison van Diggelen: Your CEO persuaded the Pope to go on Instagram. Tell us about that…

Marne Levine: The Pope is looking to inspire lots of people. What he told our CEO, is that a lot of times….people will show him an image to get over the language barrier…Images are the most powerful way to connect, because they transcend borders, language, cultures, generations. You look at the image and instantly connect. He understood that there’s a new global language of images. In this case 500 million people are contributing to that new global language of images – it could be images that are documenting the plight of refugees… images of hope and opportunity. That can be really inspiring…

(End of interview)

Fergus Nicholl: She could be VP for sales, as well as COO. She does a pretty fantastic job of selling…But just to zoom in on one of the questions I thought was very sharp: this question of plateauing.

You were talking about Twitter, and people might also think about Snapchat…I wonder whether Instagram is doing really well just because it’s in vogue.  Maybe, in a year’s time there’ll be something else?

Alison van Diggelen: I think that’s the constant challenge of Silicon Valley companies, of social media companies in general. They have to keep innovating. They can’t just put out this cool platform and assume that people will come to it. She talked about how they listen to feedback…because not everyone loves Instagram. They recently changed their algorithm to make (the feed) not just strictly reverse chronological order and that caused push-back from certain users, so she underlined how they try to listen to their users and please as many users as possible.

They’ve also launched “business profiles” to allow businesses, like the entrepreneur mentioned, to get the word out and reach their target audience. And of course, over 50% of the users are in this very sought after demographic of under 35-years old. So it’s a great way for companies, business and media outlets to reach this young demographic.

Continue listening to our discussion on the BBC podcast (Starts at 33:00):

What can be done to increase the number of women in business?

How has Facebook’s Sheryl Sandberg influenced Marne Levine?

The interview took place at the Bay Area Women’s Summit on June 21st. The Women’s Foundation partnered with the mayors of San Francisco and Oakland to host the event.

Find out more

Re Brexit: BBC Dialogues: What does it mean for the United States, globalization and Hillary Clinton? 

More BBC Reports at Fresh Dialogues: Re Tesla, Solar Impulse, Code for America and Mexicans in Silicon Valley, etc.

Fresh Dialogues Inspiring Women Series