I caught up with Elise Zoliat FountainBlue’sForum on Clean Green Transportation this month. Elise is a Boston based partner with law firm, Goodwin Procter, but is a frequently in Silicon Valley to serve her local clients. She specializes in energy, climate change and clean tech law.
We discussed:
Government – Its role as the Grinch and Santa Claus
“The Grinch side is limiting traditional industry and allowing new sectors, new technologies to emerge…with emissions standards, fuel tax…The Santa Claus side – direct funding – grants, loans, loan guarantees, tax subsidies…make a more favorable environment for emerging companies.” (more…)
Kevin Suraceis serious about tackling global warming and argues that producing energy saving building materials can go a long way to cutting down CO2 emissions and reducing energy consumption in the United States. He’s CEO of Serious Materials, a Sunnyvale based maker of eco drywall, windows and other building materials; and frequent speaker * on global warming and the built environment. *His TED speech is worth checking out.
We discussed the influence of Al Gore’s An Inconvenient Truthin helping create a market for green products; the pace of global warming; and whether consumers are willing to pay a premium for green. Kevin outlined how his company uses new media to get its message out and why his company is growing rapidly, despite the shrinking economy.
Judy Estrinis an influential tech entrepreneur, CEO of JLabs, and author of Closing the Innovation Gap. I caught up with her at SD Forum’s12th annual Visionary Awards in Atherton, where she was one of four recipients. We talked about whether clean energy solutions can save the planet; the importance of new innovation in revitalizing the economy; and the role of government in making it happen.
“For an industry to take off, you need a grand challenge, or a grand problem that needs to be solved and you need research and scientific discovery…In the area of clean energy, it’s a problem that must be solved and it’s very broad in nature.”
Can clean energy save the planet?
“The real question is: will we as a people, our government as leaders, and will our business leaders all have the courage and commitment to understand that along with new technologies and forms of energy has to come behavioral change? It’s not just about inventing something new, it’s going to take change from everybody.”
I talked to Alltop cofounder, Guy Kawasakiat his Garage Technology Partners office in downtown Palo Alto and we discussed Amazon’s Kindle. Although he’s not yet a Kindle user, he can see the attraction to users, especially for reference books. What would persuade him to use a Kindle?
“I don’t use a Kindle because I have to keep so many things charged in my life. I prefer when I travel not to have to carry 15 lbs of extension cords and adaptors.”
“I do believe these things will take off. Will they eliminate books? I don’t think so, not in my lifetime.” Guy Kawasaki (more…)
I met with Rob Bernard, Microsoft’s Chief Environmental Strategist, at – appropriately enough – Green’s Restaurant in San Francisco to discuss the company’s green strategy and why it was late to embrace its green credentials.
What motivated Microsoft to appoint a Green Czar?
Why isn’t Microsoft more prominently green?
“This is not a competition issue for us. This is about literally lightening up the entire ecosystem of the IT industry; and we see it as a collective approach as opposed to an individual company, A or B.” Rob Bernard
Matthew Smithof Greenbox, a maker of web-based energy management systems for homes, sat down with me at the company’s San Bruno based headquarters to discuss how his team plans to change our energy consumption habits, save us money and save the planet. By providing an “energy dashboard” for homes, he claims the company offers consumers the potential to reduce electricity bills by 10-15% by taking small, easy steps. (more…)
