Heidi Roizen’s Fresh Dialogues Quotes
By Alison van Diggelen, host of Fresh Dialogues 
On using music as a motivator
“Music is a powerful motivator..if it weren’t it wouldn’t be used on sports, in religion and frankly, in marketing, to sell you things.”
On getting professional input from George Daly (CEO of About Records)
“Ultimately the music wasn’t going to be motivating if it was a pain to listen to. It needed to sound just as good as…Pink or Rascal Flatts or Kerry Underwood.”
On writing lyrics
“George said to me one day, ‘you write poetry, but we need lyrics.’ He’d call me and say, you have five minutes to fix that..and I’d have to think about what’s a different way to say that… that would fit better in the cadence of the music.”
Inspiration for “You da boss”
“I want a fun upbeat song to listen to when I’m tempted to reach for that cookie…Instead of making this sad preachy music about ‘don’t touch that’, let’s make it fun hip hop like MC Hammer and have some fun with the spirit and the spunk of this idea.”
On her theme song, Skinny Jeans
“It’s a woman’s affair with a pair of pants…every woman can relate to that piece of clothing you used to love to wear…your aspirational clothing…and now there’s a little too much of you to fit into it and you’d like to go and regain that love again.”
On her Silicon Valley Career
“It’s a portfolio career: a nice balance between the creative fun endeavor and the traditional; the roots of where I came from and where I want to still continue to work.”
On marketing a product
“You get up every day and say: what am I going to do today to move the ball forward?”
On her legendary tenacity
“I believe in tenacity, but I also believe in learning and if you’ve approached twenty companies and you get the same feedback, then it’s not worth approaching company no. 21.”
On being an entrepreneur
“I am an optimist by nature and that serves me well. For any entrepreneur, you’ve got to have that sense of optimism because if you didn’t, you wouldn’t get up in the morning and do it.”
To listen to Heidi’s interview on entrepreneurs click here
To listen to Heidi’s interview on Skinny Songs click here
