Adam Jackson: How Twitter is Going Green

Adam Jackson: How Twitter is Going Green

By Alison van Diggelen, host of Fresh DialoguesAdam Jackson on Fresh Dialogues

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I caught up with Twitter officianado, Adam Jackson at SDForum’s Teens Plugged in Conference. He talks about how Twitter is going green and how his new book, 140 Characters, a style guide to Twitter, will be released as an iPhone App – a greener and cheaper option than a traditional book.

On Twitter’s green credentials

“If you use Skype to have a conversation instead of flying across the country, you’ve saved money and saved the environment.”

On his book, 140 Characters

“I think a lot of our sales will come from the $4 for a virtual app….its selling point is that it comes instantly … but it’s also a great thing for the earth.”

“It tells you how to post links to get the most clicks.”
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Elise Zoli: Government’s role in Clean Tech

Elise Zoli: Government’s role in Clean Tech

elise-zoli

Elise Zoli holding the Waxman Markey Bill she helped to write

By Alison van Diggelen, host of Fresh Dialogues

Download or listen to this lively Fresh Dialogues interview

 

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I caught up with Elise Zoli at FountainBlue’s Forum on Clean Green Transportation this month. Elise is a Boston based partner with law firm, Goodwin Procter, but is a frequently in Silicon Valley to serve her local clients. She specializes in energy, climate change and clean tech law.

We discussed:

Government – Its role as the Grinch and Santa Claus 

“The Grinch side is limiting traditional industry and allowing new sectors, new technologies to emerge…with emissions standards, fuel tax…The Santa Claus side – direct funding – grants, loans, loan guarantees, tax subsidies…make a more favorable environment for emerging companies.”
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Kevin Surace: Building Climate Change Solutions

Kevin Surace: Building Climate Change Solutions

By Alison van Diggelen, host of Fresh DialoguesKevin Surace on Fresh Dialogues

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Kevin Surace is serious about tackling global warming and argues that producing energy saving building materials can go a long way to cutting down CO2 emissions and reducing energy consumption in the United States. He’s CEO of Serious Materials, a Sunnyvale based maker of eco drywall, windows and other building materials; and frequent speaker * on global warming and the built environment. *His TED speech is worth checking out.

We discussed the influence of Al Gore’s An Inconvenient Truth in helping create a market for green products; the pace of global warming; and whether consumers are willing to pay a premium for green. Kevin outlined how his company uses new media to get its message out and why his company is growing rapidly, despite the shrinking economy.

On how climate awareness grew in 2005

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Judy Estrin: Closing the green innovation gap

Judy Estrin: Closing the green innovation gap

By Alison van Diggelen, host of Fresh DialoguesJudy Estrin on Fresh Dialogues

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Judy Estrin is an influential tech entrepreneur, CEO of JLabs, and author of Closing the Innovation Gap. I caught up with her at SD Forum’s 12th annual Visionary Awards in Atherton, where she was one of four recipients. We talked about whether clean energy solutions can save the planet; the importance of new innovation in revitalizing the economy; and the role of government in making it happen.

“For an industry to take off, you need a grand challenge, or a grand problem that needs to be solved and you need research and scientific discovery…In the area of clean energy, it’s a problem that must be solved and it’s very broad in nature.”

Can clean energy save the planet?

“The real question is: will we as a people, our government as leaders, and will our business leaders all have the courage and commitment to understand that along with new technologies and forms of energy has to come behavioral change? It’s not just about inventing something new, it’s going to take change from everybody.”

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Mayor Chuck Reed: Green City but not Top 10

Mayor Chuck Reed: Green City but not Top 10

By Alison van Diggelen, host of Fresh DialoguesMayor Chuck Reed at SDForum Visionary Awards, Fresh Dialogues

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Our Green Mayor was in fine form at SD Forum’s Visionary Awards on June 25th. He made a convincing pitch about why innovators  and visionaries should locate in San Jose. In this photo,  he’s pointing out his Economic Development team to the high profile crowd gathered in Atherton; but I think the subliminal message is: WE NEED YOU!

Chuck’s team is working hard to encourage innnovation in San Jose, yet San Jose didn’t make the top ten Green Cities in the U.S. this year, as ranked by Mother Nature Network. Why not? Are these other cities, like Portland (#1) and San Francisco (#2) really doing more, or are they just talking louder about their green achievements? Perhaps San Jose needs an ‘artist in residence at its recycling facilities’ like Mayor Newsom has in San Francisco?

In this Fresh Green Minute highlight, the mayor outlines why a little clean tech startup from, say Kansas, should relocate to San Jose.

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Guy Kawasaki talks Kindle

Guy Kawasaki talks Kindle

By Alison van Diggelen, host of Fresh DialoguesGuy Kawasaki on Fresh Dialogues

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I talked to Alltop cofounder, Guy Kawasaki at his Garage Technology Partners office in downtown Palo Alto and we discussed Amazon’s Kindle. Although he’s not yet a Kindle user, he can see the attraction to users, especially for reference books. What would persuade him to use a Kindle?

“I don’t use a Kindle because I have to keep so many things charged in my life. I prefer when I travel not to have to carry 15 lbs of extension cords and adaptors.”

“I do believe these things will take off. Will they eliminate books? I don’t think so, not in my lifetime.” Guy Kawasaki
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