This week, Greta Thunberg, the Swedish teenager, stole the show at the United Nations General Assembly. Thanks to her, climate change is on the minds of the world. I was invited to discuss climate change action on the BBC World Service this month and we explored the role of activists like Thunberg, indigenous people, and technology pioneers like Elon Musk.
With visible rage, Thunberg described the urgency of action in stark terms on Monday.
”People are suffering, people are dying, entire ecosystems are collapsing. We are in the beginning of a mass extinction and all you can talk about is money and fairytales of eternal economic growth.”
Then Thunberg made a passionate plea to each one of us, especially political leaders, to examine our consciences.
“How dare you continue to look away? The eyes of all future generations are upon you. And if you choose to fail us, I say: We will never forgive you.”
Greta Thunberg’s fury was evident to everyone who watched her, but she ended on a positive note:
“Right here, right now is where we draw the line. The world is waking up. And change is coming, whether you like it or not.”
BBC host, Jamie Robertson led a lively discussion exploring the urgency of climate change action and we were joined by ABC Australia’s Clare Negus. I took the opportunity to praise Thunberg’s tenacity.
The program started with a soulful report by the BBC’s Frey Lindsay. He reported on a gathering of indigenous community leaders from around the world who met at University College London to listen, exchange ideas and build solidarity in the fight against environmental degradation and climate change.
Listen to the podcast at the BBC World Service (environmental discussion starts at 10:40)
Here’s a transcript of conversation highlights (edited for length and clarity):
Jamie Robertson: In California, you’re very much on the front line, we think of the wildfires…do indigenous people have a role to play here?
Alison van Diggelen: It’s important for us in California, and around the world, to listen to the indigenous people. What we do over the next ten to twenty years is going to determine the fate of humanity. We need to remember environmentalist, John Muir, who said:
“When we try to pick out anything by itself, we find it hitched to everything else in the universe.”
Technology plays a role in this by increasing transparency. Almost everyone has a mobile phone (and can take photos of environmental abuses), so multinationals can’t get away with what they used to.
Jamie Robertson: How high up the news agenda are questions about environmental problems and climate change?
Alison van Diggelen: Greta Thunberg, bless her heart, is keeping it on our agenda, but I wish it were higher. Looking at the Democratic Party Presidential debates, climate change was there, but I wish we could raise the issue more. People are concerned about what’s impacting them on a daily basis. There’s not enough of a long term view. We need more people like David Attenborough (and Greta Thunberg and Bill McKibben) speaking up for the environment.
Jamie Robertson: Clare ?
Clare Negas: It’s a major criticism of ABC Australia that we do too much on climate change and not enough on cost of living stories!
Jamie Robertson: I want to take the conversation on to the Frankfurt Motor Show and the extraordinary confrontation between the “Lords” of the auto industry and ordinary citizens worried about climate change, worried about cars and what they’re doing to the environment.
Alison, you’re in California at the forefront in the development of electric vehicles and things which could actually make a difference. Is there a sense of optimism that these things will work?
Alison van Diggelen: Absolutely. California is where Elon Musk jumpstarted this electric vehicle revolution. Tesla is doing phenomenally well. They’re due to sell about half a million electric cars this year. California is a state that is doing all it can to boost the sales of electric vehicles (EVs). It accounts for half of all U.S. sales of EVs thanks to rebates and state government policies. It has a goal of getting 5 million EVs on the road by 2030 and it does things like fast tracking permissions for charging infrastructure; that’s a key part of making EVs the number one form of transport.
Elon Musk has predicted that within 10 years, the majority of cars produced will be electric. Others like Morgan Stanley say it’s more like 20 years. It may be somewhere in the middle.
Jamie Robertson: Clare, do you have such faith?
Clare Negas: I do! I think globally electric cars will be the future. In Australia it’ll be a bigger battle because there is such a cultural identity around petrol and diesel fueled engines. We’re a strong car culture and that will continue. A few years ago, we drove a Tesla hundreds of kms to prove it wouldn’t run out of energy. There were no problems. Check out Clare’s fascinating report here.
End of Transcript
Extra: The program included a discussion about the college admissions scandal and I made a shout out to the hard working team and students at Breakthrough Silicon Valley who arguably have the most to lose. Their leader John Hiester recently wrote a moving oped about his outrage at cheaters like Felicity Huffman.
Find out more about clean tech and technology’s role in climate action at Fresh Dialogues.
This month, the modern space race is really firing up. Three of the world’s most exciting entrepreneurs are vying for supremacy in space exploration: Elon Musk of SpaceX, Jeff Bezos of Blue Origin and Richard Branson of Virgin Galactic.
Last week, I joined Rob Young on the BBC World Service to explore: who’s most likely to win today’s space race; and what’s motivating them?
Richard Branson is focused on taking tourists into space. His Virgin Galactic company offers sub-orbital space flight for a cool $250,000 a ticket. He plans to be one of Virgin’s first “citizen astronauts” later this year.
Elon Musk and Jeff Bezos have much more ambitious goals – to establish colonies in space. But that’s where their missions diverge: Bezos wants to create a colony on the moon and on multiple giant space stations orbiting the Earth. He just released detailed plans for Blue Origin’s “Lunar Lander.”
“We will go back to the moon,” Bezos says, “This time to stay!”
But Musk has even loftier goals. He famously told me, “I want to die on Mars, just not on impact!”
Musk envisions a thriving colony on Mars. To fund that mission, he has created a booming SpaceX business, launching private satellites into space, as well as offering rocket-courier service to the International Space Station. But Musk is also vying for a slice of the Trillion dollar internet connection business.
This month, SpaceX’s plans to launch its first 60 satellites in the Starlink mission to bring fast internet connection to billions of the world’s unserved population. Bullish as ever, Musk’s ultimate plan is for 12,000 satellites in low earth orbit.
Rival, OneWeb, backed by Richard Branson has more modest plans for a 600 satellite constellation. The race is on!
The BBC’s Rob Young started by asking my fellow guest, Liz Gwynn, Prime 7 TV Anchor (from Wagga Wagga, Australia) if she’d take up Richard Branson’s invitation to go for a ride on Virgin Galactic’s VSS Unity. Her answer made me chuckle!
Here’s a transcript of some of our conversation:
Rob Young: Which of the billionaires will win this space race?
Alison van Diggelen: I’d put money on Elon Musk. He’s defied naysayers time and time again. His company – SpaceX – has pioneered reusable rockets which has driven down the cost by a factor of four.
This summer, they plan to be the first private company to launch astronauts to the International Space Station. Previously, it’s just been superpowers.
Rob Young: Is it a serious business, or just bragging rights?
Alison van Diggelen: Elon Musk has had a lifetime ambition. He’s famously said: I want to die on Mars. Just not on impact!
He’s doing it for the adventure, but also as an inspirational objective, and something that can make humans a multi-planetary species. It’s a big dream, a big vision.
***
Find out more
Our BBC conversation moved on to Clean Energy and California’s ambitious goals to decarbonize its energy sources. Listen to the BBC World Service @42:30 when we discuss Governor Gavin Newsom and his bold stance on clean energy.
Elon Musk continues to make ambitious plans for Tesla Motors, some even call them “ludicrous.” Not content to make a niche product for electric vehicle enthusiasts, he now wants to conquerthe mass market, competing in the major leagues against GM, BMW, Ford et al. Musk is promising an annual production of 1 million cars by 2020, a staggering increase from last year’s paltry: 76,000. Is he insane?
On a conference call with Musk and media colleagues this week, Alison van Diggelen, host of Fresh Dialogueslearned that Musk is still calm and laser-focused on executing his “Tesla Master plan.” This year is crunch time for Tesla. The future of the company rests on the timely and efficient production of the Model 3, Tesla’s smaller, mass market car. Will demand stay strong, despite intense competition and reservation holders threatening to cancel due to his position on Trump’s economic advisory team? Musk seemed to flounder a bit on this question and refused to disclose the latest reservation numbers, for fear of analysts “reading too much into them.”
During the discussion of Tesla’s 2016 financial results, some anomalies arose. Despite continuing to make massive losses (due to capital investment in the Tesla Factory and the Gigafactories), its share price is still in the stratosphere. Tesla might produce a small fraction of GM and Ford’s output, but the company is valued on par with them. What gives?
“The recent run-up in Tesla stock has less to do, in our view, with anything around the near-term financials, and more to do with the nearly superhero status of Elon Musk,”Barclays analyst, Brian Johnson.
Superhero status? More ludicrousness…The superheroes Tesla is focused on are the mighty robots on the factory floor. Musk has named them after X-men superheroes, like Cyclops and Thunderbird (see photo above); and they’re the ones that’ll have to earn their superhero status as manufacturing goes into top gear in the next few month.
“Tesla is going to be hell-bent on becoming the best manufacturer on earth.” Elon Musk
The BBC’s Fergus Nicoll invited me on Business Matters to help explain more.
Here’s a transcript of our conversation (edited for length and clarity):
BBC Host, Fergus Nicoll: Tesla stock has hit record highs, soaring 50% since December. With investor confidence growing that Tesla will deliver its Model 3 on time. Let’s explore this with Alison in Silicon Valley. Before we get into the nitty gritty of Model 3, and the other numbers, I know you watched Elon Musk do the webcast that go with the Q4 figures. What kind of presentation did he come up with?
Alison van Diggelen: I listened to the (live conference call) podcast. Elon Musk was on the podcast with his (retiring) CFO, answering questions from the media. They were generally upbeat. Elon Musk always over-promises how soon his vehicles will be delivered, but he is confident that they’re going to start deliveries of their Model 3 in July of this year, for employees first…beta testing for employees. He’s hoping for the mass rollout starting in September of this year. They’re pretty bullish about that.
Fergus Nicoll: Here’s the thing: Tesla has a valuation pretty close to Ford. But compared to Ford it makes about five cars! So what are we seeing? A massive future priced into that?
Alison van Diggelen: That’s right. Last year, Tesla delivered 76,000 vehicles (compared to Ford’s 2.5 million), but Elon Musk is very bullish. He’s aiming for the factory to produce 500,000 cars by the end of 2018, and one million a year by 2020. He’s ludicrously ambitious. Brian Johnson, who’s an analyst with Barclays, called this run up in the Tesla stock more “Elon Musk superhero status” than short term financials. What Elon Musk says, he often delivers….eventually.
Tesla merged with SolarCity, the rooftop solar provider, so that is also giving an upside. They’ll be able to cut costs: Tesla showrooms will also become showrooms for the SolarCity solar panels. They’re also doing the other side of the equation: energy storage….
Fergus Nicoll: The household and business batteries.
Alison van Diggelen: Exactly.
Fergus Nicoll: The thing is, Americans drive insane distances. Electric cars have to go a long way….the infrastructure has to catch up with the company?
Since Tesla CEO Elon Musk joined the Trump business advisory team in December he’s been under intense pressure to step down. That pressure intensified this month after Donald Trump signed an executive order banning immigrants from seven countries with Muslim majorities. On February 2nd, Musk’s colleague, Uber CEO Travis Kalanick pulled out of the Trump team after a widespread #DeleteUber campaign went viral and his employees urged him to withdraw.
“Joining the group was not meant to be an endorsement of the President or his agenda but unfortunately it has been misinterpreted to be exactly that,” wrote Kalanick to his staff.
Musk faced a barrage of similar criticism, with some saying he’s a crony capitalist and others claiming to have cancelled their orders for Tesla Model 3.
Last week, I joined the BBC’s Fergus Nicholl on the BBC World Service program, Business Matters. We discussed Silicon Valley tech’s furious reaction to the Trump travel ban and Elon Musk’s high pressure predicament.
Listen to the podcast excerpt below (it includes commentary from the always provocative Lucy Kellaway):
Here’s a transcript of our conversation (edited for length and clarity):
Fergus Nicoll: Elon Musk has run into Twitter trouble…when he spoke to Mr. Trump in person and when he was seen having a drink with Steve Bannon in the White House, a lot of people said: “What on earth are you thinking?” And he came up with a fairly strong defense…
Alison van Diggelen: His key message is: “Activists should be pushing for more moderates like him, to advise the president not fewer.” And he asks, “How could having only extremists advise him possibly be good?”
.
Alison van Diggelen: He’s faced a lot of criticism, people even saying they’re cancelling their orders for the next generation of cars, the Tesla Model 3. He is under this pressure, but he is a powerful influencer, a poster child for Donald Trump’s manufacturing jobs being in the U.S. Musk is an idealist, he wants to save the planet. He’s bringing his message of climate change and green jobs, almost as a Trojan horse, into Trump’s meeting rooms. I think a lot of people who think about this deeply deeply, are not having this knee jerk reaction and saying don’t associate with Trump. Instead they’re saying this might be a good conduit for Trump hearing this green point of view.
Here is some of the pushback Elon Musk received on Twitter and his responses:
The new Elon Musk biography by Ashlee Vance will “likely serve as the definitive account” of the most successful entrepreneur in the world, writes Jon Gertner in the New York Times. But it can also be read as a manual of how to succeed in business. Here are six big lessons for entrepreneurs, young and old:
1. Think Big
While Musk was at college, he decided the three things that would have the biggest positive impact on the human race were: sustainable energy, the Internet, and making life multi-planetary.
Here’s how Vance describes Musk’s big thinking:
“What Musk has developed that so many of the entrepreneurs in Silicon Valley lack is a meaningful worldview. He’s the possessed genius on the grandest quest anyone has ever concocted. He’s less a CEO chasing riches than a general marshaling troops to secure victory. Where Mark Zuckerberg wants to help you share baby photos, Musk wants to…well…save the human race from self-imposed or accidental annihilation.”
This passage comes early in the book, and feels as though Vance has been drinking Musk’s Kool Aid. By the last page, however, he’s painted a vivid and balanced picture of a driven man, focused intently on changing the world in a big way, no matter the cost to himself or his family (see No.6 below). So, if you want to succeed like Elon Musk, don’t waste time building a widget that’ll be 10% better than the competition:
Think big, really big, and go for it.
2. Learn to be a Better Boss
Elon Musk was ousted as CEO from two early startups Zip2 and X.com (the precursor to PayPal) because he was a bad boss. In his early days, Musk was a controlling, micro-manager whose “one upmanship” tactics were brutal.
Vance writes,
“Musk’s traits as a confrontational know-it-all and his abundant ego created deep, lasting fractures within his companies.”
According to a colleague at Zip2, he’d rip into junior and senior executives alike, especially when employees told him that his demands were impossible.
“You would see people come out of the meetings with this disgusted look on their face…You don’t get to where Elon is now by always being a nice guy, and he was just so driven and sure of himself.”
These days, he’s still very demanding but has got better at being a decent boss at Tesla and SpaceX and his longtime employees are fiercely loyal.
Of course, part of being a good boss is inspiring your team with an awesome mission (see No.1 above) and articulating that clearly. Early employees of SpaceX were told that “the mission would be to emerge as the South-west Airlines* of Space.” More recently of course, the Mars mission dominates the company’s focus. Who wouldn’t be on board with the mind-blowing goal of making humans a multi-planetary species?
So don’t fret if you’re not getting “Boss of the Year” awards in your early days, but learn from your mistakes, and motivate your team with a grand vision.
3. Hire with Care, Fire fast
Musk is renowned for hiring top talent and for several years, he even insisted on personally interviewing employees fairly low on the totem pole. For key technical hires, once he decides he wants someone, he’ll go above and beyond to hire them. He even cold-calls them himself. A SpaceX employee recalls receiving a call from Musk in his college dorm room and thinking it was a prank call.
But on the flip side, if you’re not a fit for the team, then you’ll soon know about it, according to Steve Jurvetson, a Tesla, SpaceX board member and close ally to Musk.
“Like (Steve) Jobs, Elon does not tolerate C or D players. He’s like Jobs in that neither of them suffer fools. But I’d say he’s nicer than Jobs and a bit more refined than Bill Gates.”
The lesson: hire strategically with great care, and if an employee doesn’t fit, don’t wait.
Some of his “bombastic counteroffensives” worked, others were arguably counter productive and alienated potential allies and supporters.
Yet Vance also offers a more sympathetic interpretation of his tirades as “a quest for truth” as opposed to pure vindictiveness. As Vance writes,
“Musk is wired like a scientist and suffers mental anguish at the sight of a factual error. A mistake on a printed page would gnaw at his soul – forever.”
Although taking things personally and seeking war has generally worked for Musk, it’s a highly risky strategy. Setting the record straight is one thing, but how many bridges can you burn? One key consideration is this: going to war demands a lot of time and energy which might be better spent on getting your mission accomplished.
Choose your battles carefully.
5. Have a trusted assistant
Ashley Vance describes Musk’s long-time assistant Mary Beth Brown as:
“A now-legendary character in the lore of both SpaceX and Tesla….establishing a real-life version of the relationship between Iron Man’s Tony Stark and Pepper Potts. If Musk worked a twenty hour day, so too did Mary Beth…She would emerge as the only bridge between Musk and all of his interests and was an invaluable asset to the companies’ employees.”
Sadly for Musk, she’s now moved on, but having worked with her briefly in 2012/13 (to arrange an in-depth interview with Musk), I can attest that she was very charming and an excellent surrogate for Musk. She represented him well in a professional and personal capacity.
Read more about her in the biography and try find someone as loyal, talented and hard-working to be your right-hand man or woman. Good luck!
6. Work hard, very hard
Not only does Musk lead two hard-driving companies (which are 300 miles apart) – SpaceX (L.A.) and Tesla (Silicon Valley) – he’s chairman of SolarCity, and has five boys, two ex-wives and a tight circle of friends, that includes Google’s Larry Page. He claims to sleep an average of six hours a night, but almost every waking hour is devoted to his businesses. His ex-wife Justine Musk, describes his work ethic like this:
“I had friends who complained that their husbands came home at seven or eight. Elon would come home at eleven and work some more. People didn’t always get the sacrifice he made in order to be where he was. He does what he wants, and he is relentless about it. It’s Elon’s world, and the rest of us live in it.”
The only regular downtime he allows is to indulge in long showers, but even then, it’s really work. He says that’s when he has most of his innovative ideas.
So, the lesson for you is the same as that espoused by pioneering giants like Thomas Edison and Andrew Carnegie: there’s nothing like good old fashioned hard work.
Note: Although Musk comes over as a hard-driving maniac in this biography, he does have a more sensitive side. You can see this for yourself in this candid interview. He comes close to tears several times.
