Portland is better known for its environmental activism and the quirky comedy Portlandia than its tech; but that reputation is beginning to change. This month, I visited two Portland startups that are helping accelerate the future of transportation through innovative technology for drones and autonomous vehicles. Skyward, a drone operations startup, predicts that the Jetsons future of flying cars is closer than we think. And in the fast-moving autonomous vehicle sector, Polysync’s software is being widely used to speed up the development of self-driving cars.
“It’s harder to move from A to B and when you look at the sky, you have a blank slate. Within 5-10 years you will see human-moving aero robots that will be moving programmatically in space. It’s a lot like the vision we have of the Jetsons. It’s going to be much more on-demand, much cheaper, empowering all of us to be able to access the sky for whatever we want to,” Jonathan Evans, CEO Skyward
“That’s the problem with autonomous driving: each one of these sensing modalities has their limitations: some don’t see well in rain, in fog, at dusk. The Mobile Eye, what Tesla was using to detect lanes, some objects…that does very poorly at dusk….when the sun is head on. You really want backup, systems that are all corroborating its perception of the environment. In my opinion, the more sensing, the better,” Evan Livingston, Polysync Test Engineer
BBC tech writer, and Click contributor, Bill Thompson shared some good insights on my report, emphasizing the importance of new drone regulations that will help bring drones from the Wild West era to “civilization in the sky.”
Here’s a transcript of my report (edited for length and clarity).
BBC Click Host, Gareth Mitchell: Flying cars are part of the subject for our final item. We’re off to Portland, Oregon to its famous “Silicon Forest”, their counterpart to Silicon Valley in California. There’s a startup there working on flying cars, another is working on autonomous vehicles and we have this report from Alison van Diggelen, who’s been there.
Alison van Diggelen: My first stop was the Technology Association of Oregon. Its President, Skip Newberry is bullish about Portland’s growth prospects: in data, software development, and the Internet of Things.
Skip Newberry: I refer to Portland as having this Goldilocks phenomenon: we’re not too big, not too small, not too expensive and yet we also have some interesting amenities and international connections. We have a great quality of life.
Alison van Diggelen: He sent me to Polysync, a software startup that helps speed up the development of autonomous cars.
Polysync just earned a top 10 startup ranking at this year’s L.A. Auto Show.
Evan Livingston: On the right trigger we have acceleration, on the left trigger we have breaking. [Ambi: car accelerating and breaking]
Alison van Diggelen: In a converted warehouse, Polysync’s engineers test the software of autonomous cars to make sure all the sensors are communicating. Field engineer, Evan Livingston gave me a demo.
Evan Livingston: On this car, we have about 15 different sensors…we have 4 cameras that give us 360 degree views of the environment, we have six radars. We have 2 different LIDAR systems, and then we have a GPS inertial movement unit…so it gives us a very accurate location of the vehicle.
Alison van Diggelen: We discuss the recent fatal crash involving Tesla’s autopilot feature.
Evan Livingston: That’s the problem with autonomous driving: each one of these sensing modalities has their limitations: some don’t see well in rain, in fog, at dusk. The Mobile Eye, what Tesla was using to detect lanes, some objects…that does very poorly at dusk….when the sun is head on. You really want backup, systems that are all corroborating its perception of the environment. In my opinion, the more sensing, the better.
Evan Livingston sets up a demo of the Polysync software that connects the car’s 15 sensors.
Alison van Diggelen: Polysync’s team has doubled in size in this year, driven by partnerships with over 50 major car manufacturers and their suppliers. The company uses a 32-acre “mock city” campus near Detroit for testing. It’s called M-City. Here’s Polysync’s CEO, Josh Hartung.
Josh Hartung says MCity’s physical test track allows them to test near collisions and real world simulations.
Josh Hartung: They have cute fake buildings, and intersections, a small section of highway, little stop lights…. They have different ways they can trick an algorithm to think that it’s a real person with cardboard cutouts or inflatable targets. It’s one of the first in the world.
Polysync demo shows the car sensors in action
Alison van Diggelen: Across the Willamette River, I meet with Jonathan Evans, a former Blackhawk pilot in the army. He leads Skyward, an operations platform for commercial drones. He’s excited about how our perception of drones is changing as they touch our lives ever more closely…from fun toys to aerial surveys to even delivering breaking news.
Jonathan Evans: They look at this really beautiful piece of technology that is really like a flying cellphone. It’s gyro-stabilized, grid-oriented, information-oriented robot that can move ubiquitously in space… We take the pilots and the aircraft and we put them into the global airspace and help them conform to whatever the rules of the road are there. We were in the era of the Wild West… but now we have regulators that have provided us the channels to flow into responsibly. You can see a dramatic shift into civilization in the sky.
Alison van Diggelen: Evans thinks that drones will soon make (package) deliveries –even Internet delivery – and anticipates a paradigm shift in transportation.
Jonathan Evans: On the ground, things are getting much more clogged and it’s harder to move from A to B and when you look at the sky, you have a blank slate. Within 5-10 years you will see human-moving aero robots that will be moving programmatically in space. It’s a lot like the vision we have of the Jetsons. It’s going to be much more on-demand, much cheaper, empowering all of us to be able to access the sky for whatever we want to.
Alison van Diggelen: Silicon Valley companies may steal the limelight but behind the scenes, Portland’s “Silicon Forest” is making its mark on the evolution and impact of technology around the world. [Ambi:Skyward flight ops team, DJI Phantom 3 Professional drone]
Jonathan Natiuk: “That’s kinda cool, man!”
(Report ends)
Gareth Mitchell: Are we really heading for the Jetsons in our lives, do you think Bill Thompson?
Bill Thompson: Well, I started off being really skeptical about this…but then I discovered a human carrying drone is being tested in Nevada, the eHang drone…the actual hardware is being built. It can go 100 km/hour. The hardware is there and what we hear from Skyward is that the regulation is starting to be there. That’s the crucial thing. It’s about making sure if we have the technology that can deliver these things. It fits into a broader regulatory environment, so it becomes both legal and as safe as it can be to do them. It took a long time for the automobile, for the car, to go from being something strange and mysterious to dominating our cities. I do think we will get to the stage where we’re using the skies in these new ways, so actually, yeah: it is coming.
Find out more about electric and autonomous vehicles, from Tesla to Hyperloop at Fresh Dialogues EV archives
Today began with news that Apple was in talks with British carmaker McLaren about a possible acquisition, linked to Apple’s “Project Titan” electric car. Rumors were later squashed by McLaren, but attention is still on Apple’s autonomous car plans and speculation is mounting.
Meanwhile, my friends at the BBC invited me to share my (verified) interview with new electric vehicle company, NextEV. This Chinese startup, with a growing R&D facility in Silicon Valley has just come out of stealth mode and plans to reveal its “supercar” in November. When I interviewed Padmasree Warrior, CEO of NextEV USA last month, she couldn’t reveal the specs of the car, but my investigations concluded that it would be autonomous. This week, her spokesperson confirmed that both the first generation NextEV cars, to be manufactured in China, and those to be made at a manufacturing facility in the U.S. will be autonomous.
Listen to my report at the BBC’s Business Matters. Our electric/autonomous car discussion starts at 32:46.
Here’s a transcript of our discussion and my report (edited for length and clarity)
BBC Host, Anu Anand: Apparently Apple is NOT in talks with McLaren as reported by the Financial Times. This all underscores the feverish speculation about driverless car technology and where the major tech companies like Apple are putting their chips and what they’re doing to prepare products for this market. This is something you’ve been looking at too, isn’t it Alison?
Alison van Diggelen: Absolutely.Apple is notoriously secret…It’s well known they’ve been working for two years on the electric car (Project Titan). The latest speculation says they may be in talks with a San Francisco startup called Lit Motors. There is a race for electric vehicle talent and Apple recently laid off dozens of its team and is looking to fill that gap. I’ve been talking with NextEV, a real electric car maker that’s just coming out of stealth mode. Its CEO, Padmasree Warrior, invited me to visit its brand new R&D facility in San Jose. Here’s my report:
The race for affordable electric vehicles is heating up around the world. Here in Silicon Valley, just 10 miles from the factory where Tesla makes its electric cars, NextEV, an electric vehicle startup is racing to get on the track. Former CTO at Cisco, Padmasree Warrior now leads the U.S. facility of this global startup with operations in China, Germany and the UK. Despite her lack of car experience, Warrior’s bold approach to beat Tesla in China is earning her the name: “Queen of the electric car.”
Padmasree Warrior:When you think about cars in the old paradigm…people used to talk about Horse Power…we think in the future people will talk about ease of use, user interface, Artificial Intelligence. And so the shift from HP to AI is one of the shifts that we will embrace much more rapidly. Our opportunity within China is to combine all of the capabilities from the mobile Internet to focus on user experience – from ownership, to maintenance to post ownership services.
NextEV US headquarters in San Jose is 85,000 square feet. When remodeling is complete, it will house a 10,500 square feet auto lab.
Alison van Diggelen: Energized by NextEV’s $1Billion in funding, Warrior and her Silicon Valley R&D team has gone from zero to 160 employees in about 9 months. It has attracted auto and software experts from the likes of Tesla, Apple and Dropbox. It’s this focus on the software that Warrior hopes will differentiate her products in a crowded race. She suggests that the touch screens on NextEV cars will be more actively utilized than Tesla’s and the car will automatically “know who’s driving it.”
New team member skill-sets suggest that features will include voice interaction and autonomous driving.
I asked her if building an attractive car was important too?
Padmasree Warrior:This is why we have a design center in Munich; we have an amazing industrial design team and styling expertise… We believe European design is unbelievably superior in the consumer product space.
Alison van Diggelen: NextEV’s founder, Chinese Internet billionaire William Li has a global strategy that aims to leverage each location’s comparative advantage and use virtual reality tools to make sure that all its teams are driving forward together.
Padmasree Warrior:Silicon Valley is obviously the place to be for looking at technology, looking at disruptions. China’s expertise is manufacturing, supply chain…obviously the market is there.
NextEV hopes to make a flying start in the Chinese market next year, but is keeping the specs of its cars under wraps, until the “supercar” is revealed before the year end. Co-President Martin Leach confirmed that their cars willdefinitely be cheaper than Tesla’s.
He spoke to me from NextEV’s London office:
Martin Leach: We’re not making a company for ultra millionaires and billionaires and then trying to transition the company to a more affordable solution…the supercar plays a role in our overall strategy, and is being developed alongside our other mainstream products… from day one.
The “living wall” in NextEV US Headquarters in San Jose, CA
With about 200 electric car companies in China alone, NextEV’s William Li has put his company’s chance of success at just 5%, but that doesn’t deter Warrior.
Alison van Diggelen: Although the odds are against her, Warrior – who’s known as a champion for women in tech – is following her own advice to women in business:
Padmasree Warrior: Be confident, go for what your dreams are. Sometimes, we second guess ourselves, we stay with what is comfortable rather than what we really desire to do. Take risks wisely, but take risks.
Alison van Diggelen: Her team in Silicon Valley is putting pedal to the metal to make it happen…
Continue listening to the podcast (@38:00) to hear our discussion about driverless car fears and the impact of this week’s Department of Transport guidelines for automated cars.
Sometimes I wonder if anyone is actually listening to my late night conversations with London on the BBC World Service. Well, I just found out that, YES they are. And some listeners are even sharing these conversation with influential people.
This summer, my producer told me that my conversation with the BBC’s Fergus Nicoll was used for “training purposes” at the BBC’s headquarters in London. We were discussing my interview with Instagram’s COO Marne Levine and how male champions can really help women succeed in business.
Curious? I was too.
Here’s a link to the featured clip at the BBC and a shorter (90 second) version below:
Instagram’s Chief Operating Officer Marne Levine is mentored by Facebook’s Sheryl Sandberg – a beneficial relationship given their similar career paths. Alison van Diggelen, from the Fresh Dialogues initiative that focuses on inspirational women and business innovation, describes how women can really benefit when they have male champions too and challenges Mark Zuckerberg to ‘step up.’
Here’s a transcript of our conversation (edited for length and clarity):
Alison van Diggelen: One thing that female entrepreneurs in positions of leadership have told me that will help, is for women to have male champions. People like Mark Zuckerberg and Google’s Sundar Pichai have to step up and be champions of women and make it easy for their teams to not just attract, but retain women. Offering childcare on-site is a large part of that…
Fergus Nicoll: So making sure that the onus is not always on female executives to have female mentees?
Alison van Diggelen: Yes, absolutely. It has to be shared. One of the things that was repeated time and time again at the Bay Area Women’s Summit, where I interviewed Marne Levine (COO of Instagram), is that the United States doesn’t have universal paid family leave. Quite a few companies in Silicon Valley are offering it (often in paltry amounts, by European standards), but it needs to be federally mandated in order for the U.S. to remain globally competitive. That was one of the messages that came over loud and clear.
It’s well accepted here (in Silicon Valley), the advantages of diversity: having males and females on the team can increase the bottom line, creativity, innovation and meeting the needs of this diverse clientele. That’s well proven, but these companies are having to step up and try harder to attract and retain these women.
Find out more about inspiring women in business:
TaskRabbit’s CEO, Stacy Brown Philpot is one of the few black, female CEOs in tech. What is she doing for women and diversity in tech?
BBC host Roger Hearing, Seoul Bureau Chief for the Economist Stephanie Studer and I had a lively conversation about the gig economy, as well as fashion fumbles (like cargo shorts) and cool alternatives (like utility kilts).
Listen to the podcast at the BBC (Episode titled: Bank of England Lowers Interest Rates): TaskRabbit segment begins at 26:46
Or listen to the TaskRabbit segment below:
Here’s a transcript of our conversation (edited for length and clarity)
Roger Hearing: Alison, I know you’ve been looking into something that is a strange concept: the gig economy. Tell us, what is the gig economy?
Alison van Diggelen: It’s beenborrowed from the music industry, Roger. Workers who work in the gig economy don’t have regular full time work, but work in “gigs” like at Uber, Lyft, AirBnB, Etsy, Upwork and TaskRabbit. I’ve been speaking with Stacy Brown-Philpot. She’s the CEO of TaskRabbit. It’s a website and app that matches job seekers with jobs – like house cleaning, shopping, delivery and handyman jobs.
It was founded in 2008 and was one of the first companies in the gig economy. Stacy told me how the company launched its international operation in London in 2012, and it did a pivot. It changed its “bidding for a job” model to a “direct hire” approach. This was a huge success in London but when they tried it back in the United States, they faced a severe backlash from contractors here. Yet, they stuck to their guns and last year the business grew 400%.
I first asked Stacy what advice she would give to other businesses about staying the course, when they try to pivot and face similar challenges.
Stacy Brown-Philpot: Know exactly what it is that you are focused on and don’t lose track of that. Stay laser-ly focused on what that goal is…despite the noise that comes into the market place, stay focused and believe more than anyone else and you can get there.
Alison van Diggelen: There are a lot of critics of the on-demand economy saying that it doesn’t offer a living wage, benefits to workers…this whole “Uber issue” of independent contractors not employees…Can you give me your perspective?
Stacy Brown-Philpot: Our Taskers are independent contractors – they can work in a flexible way and that is the No.1 reason why they stay. We have a very low churn: 10%. The flexibility that we’re able to offer our Taskers is unparalleled and necessary.
What needs to happen is that the regulations and policy has to change…to support the sharing economy. When you look at structures we’re working under…these were created in the 1900’s and they no longer apply…we need something that adapts to the technology-enabled businesses that we operate under today.
Alison van Diggelen: What specifically would you like to see as far as regulation change?
Stacy Brown-Philpot: One of the tradeoffs we face is the ability to offer training and more transferable skills to our taskers…We’d love to see regulations evolve to support that. We’d also love to see opportunities to access healthcare and retirement.
We empowered this community to create a social safety net for Taskers who really want the flexibility to work in a meaningful way, so we have a responsibility to also partner with them to do other things like have health care and retirement savings.
Alison van Diggelen: Let’s talk about diversity – you’re a rare person, you’re black… you’re a female CEO in Silicon Valley. Talk about the pros and cons of that.
Stacy Brown-Philpot: The pro is that I stand out…whenever I walk into a room and try to meet somebody…I say: trust me, you’ll find me…you’ll see who I am. (laughter)
But the con is that I stand out. Sometimes I look around and wish there were more people who look like me. At TaskRabbit over 58% of our staff are women, we have 11% African Americans – It’s a stated goal to increase those numbers. I feel a responsibility – just to feel more welcome wherever I go – to increase those numbers, and encourage everybody in our industry – not just for the sharing economy – but the tech industry overall to do the same.
Alison van Diggelen: What specifically do you do?
Stacy Brown-Philpot: We have goals around targets that we measure in hiring, so whenever we bring someone in that we want to hire, we want to make sure that population of people we’re interviewing is a diverse population of people. We also do things culturally in terms of our off-sites and events to make sure everybody can bring their whole selves to work because many of our new hires come from referrals….if you feel you can bring your whole self to work and bring someone who’s different and they be a great candidate for the company. (Brown Philpot also told me TaskRabbit has teamed with the Congressional Black Caucus to help increase the company’s diversity.)
Alison van Diggelen: Talk about your wildest dreams for where TaskRabbit can be in 5-10 years?
Stacy Brown-Philpot: Task Rabbit should exist everywhere in the world. We’re creating everyday work for everyday people – this is a phenomenon that is global and so I want to be global as a company. Millions of families are time starved, countless people are looking to find work, and they’re looking for an opportunity for growth and creating a meaningful income. That’s an economic responsibility that we take seriously. We’re shaping the future of work.
Roger Hearing: Does it change the future of work? These kinds of companies: Uber, Etsy etc?
Alison van Diggelen: There’s a lot of anecdotal evidence… and according to the US Census, the gig economy was the fastest growing employment sector last year. A study by Intuit predicted that by 2020, 40% of American workers will be these independent contractors – it’s currently about 30% – and this will have knock-on effects. Here in the U.S. we don’t have a national health service so these people working these gig economy jobs don’t have health benefits through their employment, so there are things that will have to change.
Roger Hearing: It hasn’t all been roses, as you alluded to in the interview. There was a revolt against TaskRabbit. Tell us more about that…
Alison van Diggelen: They originally had a bidding process and the Taskers felt they had more control that way. After trying out this new on-demand service they got a huge backlash. They learned a lot of lessons -one of which was: you can’t overdo the communications. A lot of people didn’t understand the changes. Stacy Brown Philpot worked previously at Google for almost 10 years and she used her product experience there to stay the course. She recalled when a new version of Gmail came out, people hated it and hated Google for introducing it…People are opposed to change she found.
In the end, they’re saying the Taskers benefited and TaskRabbit benefited and it was a win win. It was a vocal minority who opposed the change.
***
Continue listening for more discussion…
The Economist’s Stephanie Studer explains why Uber was effectively banned in South Korea and why gig economy companies like TaskRabbit may face cultural and other challenges if they try to launch in the region. We also discussed trust and safety issues; and what TaskRabbit is doing to ensure Taskers are trustworthy and reliable.
And finally, Roger Hearing explored the business fashion trends in London, Silicon Valley and Seoul and was surprised to learn about the popularity of the utility kilt here in the San Francisco Bay Area.
Will the fatal Tesla crash slow or even derail the development of self-driving cars? That was the topic we discussed on this week’s BBC World Service program, Click.
Despite complaints by consumer advocates that Tesla should disable its autopilot feature and not beta test “an unproven technology” on the public, Tesla is standing by its strategy. Today the BBC’s Dave Lee reported from the Gigafactory that Elon Musk has no regrets about how Tesla rolled out the autopilot.
“We have the internal data to know that we improved people’s safety, not just in fatalities but in injuries.” Elon Musk, CEO Tesla at Gigafactory, July 26 2016.
Remarkably, federal regulators at the Department of Transport (DOT) and the National Highway Traffic Safety Administration (NHTSA) appear to be siding with Tesla and urging a “full-steam ahead” approach. They’re focused on self-driving technology’s potential to save lives.
“No one incident will derail the DOT and NHTSA on its mission to improve safety on the roads by pursuing new life saving technologies. We…can’t stand idly by while we wait for the ‘perfect.’ We lost 35,200 lives on our roads last year. We’re in a bad place and we should be desperate for new tools that will help us save lives. How many lives might we be losing if we wait?” Mark Rosekind, Head of the NHTSA at the Automated Vehicles Symposium, July 20 2016.
The NHTSA is expected to release its new guidelines for self-driving (autonomous) cars any day now. I’ll post a link to them here as soon as they’re available.
Listen to our Tesla autopilot discussion below or at the BBC Click Podcast. The first broadcast aired on the BBC World Service at 2:30pm PST on July 26th.
Here’s a transcript of our discussion (a shorter version aired on the BBC).
BBC Click Presenter, Gareth Mitchell: Now the first death of a Tesla driver on autopilot earlier this year was bound to overshadow the recent Automated Vehicle Symposium in San Francisco last week. But those at the meeting were also looking forward, at the latest innovations in driverless cars. BBC contributor, Alison van Diggelen was there for us, and she’s been telling me a bit more about what was being discussed.
Alison van Diggelen: The 3-day symposium assembled some of the top government authorities, academics and tech experts in the field of automated vehicles. The main topics included: the promise and challenges of automated vehicles; the federal guidance about to be released; and whether the Tesla crash will derail the development of automated vehicle technology. Mark Rosekind Head of the National Highway Traffic Safety Administration (“Nitsa”) spoke about all three topics and emphasized the technology’s potential to save lives.
Mark Rosekind: We’re not in a good place that we’re trying to make better. We lost 35,200 lives on our roads last year. We’re in a bad place and we should be desperate for new tools that will help us save lives. How many lives might we be losing if we wait? We have to do everything we can to make sure the new technology doesn’t introduce new safety risks, but we also can’t stand idly by while we wait for the “perfect.”
Reports around the country seem to be sounding the alarm: they are shocked, shocked (!) to discover there’s vehicle automation that’s already here…they’re demanding to know: where was the government to stop this?
We know there will be incidents that occur with highly automated vehicles and NHTSA will always be ready to use its authority to investigate and take whatever action is necessary
New highly automated vehicles offer enormous opportunities for learning…When something goes wrong,…that data can be taken, analyzed and the lessons can be shared with all automated vehicles.
No one incident will derail the DOT and NHTSA on its mission to improve safety on the roads by pursuing new life saving technologies.
We’re writing the Declaration of Independence, not the Constitution. It’s the first step that will lay the road map to the next generation of vehicle technology – a harmonized approach not just across states but perhaps even internationally. It’s an approach that’ll provide certainty to manufacturers, to make sure you’re focused on safety in the right ways.
We see a future where disabled people can reclaim independence and freedom in a personal vehicle. We even see a future when a fully automated car can relieve the occupants of all driving responsibilities, leave them free to read a book, make a phone call and yes, catch a few more Pokemon.
Gareth Mitchell: There was also talk of innovation, refining the technology and one UK voice in particular. Who was this, Alison?
Alison van Diggelen:Ian Forbes is head of the Center for Connected & Automated Cars, a joint policy unit of the UK government. I chatted to him briefly after his presentation, where he gave a flavor of the opportunities and challenges ahead. Forbes played a short video that showed a junction in a UK city. The simulation showed that connected & autonomous vehicles bunch closer together when they approach the red light. This means that when the light turns green, more cars can go through, making that junction more efficient. He says it was a result they weren’t expecting…and they expect further simulations will help predict other benefits of self-driving cars. He also talked about the importance of public perceptions and behavior. They’re starting a 3 year study…
Ian Forbes: In the UK we share a problem with everyone in this room. Like everyone here, we can see the potential benefits: fewer crashes, more efficient transport, new high value jobs. It’s also likely we face the same challenges: how do you design a regulatory framework when so much of the future technology is uncertain? How do you get maximum value for your research so that it delivers something new? One tool in our toolbox is Micro-simulation using agent based models to understand the impact of different transport scenarios to inform our future transport traffic predictions.
Gareth Mitchell: Finally Alison, the meeting was overshadowed by the tragic death of a driver in autopilot mode in a Tesla. What kind of reflections were there about how that leaves the whole driverless project?
Alison van Diggelen: I spoke with a number of conference attendees from the academic and tech worlds, including Bob Denaro, a member of United States’ Transport Research Board (TRB) and venture capitalist advisor to Motus Ventures. He reframed the the Tesla crash in its historical context, talking about the Wright brothers and one of their early passenger deaths, during a demo for the U.S. army. So I think that gives the Tesla crash an interesting historical context. He and a lot of people said, this seems a disaster short term but in the long term, it’s going to be a small bump in the road.
Bob Denaro: If we look at early days of aviation – the Wright brothers killed (one of) the first passengers….Frankly I’ve been surprised that the public reaction has been more muted than I feared it would be…I don’t think it’s going to be that big of an impediment to our progress and the speed of our progress.
The traditional automotive approach is: let’s test exhaustively over years and then put it on the market. Sometimes we make mistakes…maybe there are fatalities, recalls…The approach that Tesla is taking is: let’s put it out there early, before it’s completely done – let’s learn quickly, and because of the software updates over the air, let’s make changes…They may be on to something there.
My advice to Elon Musk would be: yes, be careful, make sure you test it, understand the results…But this approach – as different as it is to the traditional approach – just may be a better approach to minimizing the accidents we have to have along the way before we get close to perfection.
Bonus material:
Ian Forbes shared a video that didn’t make the final cut. With a little help from Queen Elizabeth and a humorous Tweet, he sent ripples of laughter throughout the global audience. Here’s the transcript (it’s a wee bit awkward).
The Queen (via video): My ministers will ensure the United Kingdom is at the forefront of the technology for new forms of transport, including autonomous and electric vehicles.
Ian Forbes: That was the Queen, in the UK, back in May setting out the future legislative program of the UK government. My favorite response was on Twitter: Ah Britain – the only parliament in the world where someone turns up in by horse drawn carriage to promise everyone else driverless cars.