Anticipation is building that El Nino will bring much needed relief to drought stricken California this winter. But will it end the drought? And how will it impact the Golden State’s impressive drive to conserve water?
In my recent report for the BBC’s Business Matters, I explored the, um, creative ways in which the water conservation message is being spread and how things might change when the deluge arrives.
However you can reach out to consumers in their language, that’s how you do it, so if sex is the way to reach the end user and it achieves a good societal goal, I have no problem, because this is a crisis. Gary Kremen, Chairman Santa Clara Valley Water District
The report aired on the BBC World Service last Thursday (Listen from 16:45 in the podcast). Here’s the original report and a transcript of the program, edited for length and clarity.
Fergus Nicoll: The last month has seen some pretty freaky extremes of weather across the U.S. We reported on the drought in California and the flooding in South Carolina…bursting dams that have been caused by torrential rain in different parts of the state. Well maybe California can expect more of the South Carolina treatment?
I’m going to bring in Alison van Diggelen of Fresh Dialogues for more on this. Set the scene for us…it seems, partially at least, down to El Nino?
Alison van Diggelen: Absolutely. The experts have called it a “Godzilla” El Nino. An enormous one is building in the Pacific right now and experts are predicting record breaking rainfall this winter. As most people probably know, we’re in our fourth year of drought (in California) and things are getting pretty desperate. But people have been pretty good about water conservation…so I wanted to explore how authorities are getting this water conservation message out and how things might change, once the rain does start falling.
I interviewed Elizabeth Dougherty. She’s the founder of Wholly H20, a nonprofit in Oakland that wants to make water conservation, as she calls it, “hip and sexy.” She says it’s not a supply issue but has to do with our relationship with water.
Here’s the piece:
Ambi: Sound of bucket being put in shower, tap turning on…water running, shower hitting tub
Dougherty: I keep a bucket in the shower…you can use that water to flush the toilet, water your outside plants, give water to your animals….
“Extreme water saver” Dr. Elizabeth Dougherty says her phone has been ringing off the hook with people looking for rainwater harvesting and graywater systems for their homes. Her California non-profit “Wholly H20” aims to make water conservation “hip and sexy.” Dougherty, an anthropologist, wants us to explore our relationship with water.
Ambi: Sound of running water in sink…
Dougherty: The water crisis in California, the world, is not a crisis of supply; it’s a crisis of connection. We are so disconnected from water, we don’t even know where our water comes from, how much we use every day.
And this crisis has produced fertile ground for water and landscape consultants. Water maybe scarce in CA, but it’s boom time for water related “green jobs.”
Dougherty argues that it’s normal to ask: where does my food come from? The energy for my home? So why not ask: where does your water come from? What’s “on tap” in your home?
Dougherty: We want the hipsters in Downtown Oakland to be thinking water conservation: Wow, hey….so where do you get your water?
This Fall, Wholly H2O is partnering with Burning Man artists on community interactive water features; and is launching a series of crowd-funded video shorts to get the message out via social media. Dougherty has Hollywood connections and hopes to get “green” celebrities like Leonardo DiCaprio, Matt Damon and Gwyneth Paltrow to take part. Is California’s Governor on her list?
Dougherty: (CA Gov) Jerry Brown skips a shower for the day. I’m thrilled, I’m glad. Would I hold him out as one of my hip and sexy people? No I wouldn’t. I’d like to see Batman…how about Michael Keaton? Let’s see you bucket your heat-up water from your shower and dump it in your garden!
Dougherty’s mission to make water conservation hip and sexy has been adopted by the San Francisco Public Utility Commission. Here’s one of their video ads:
SFPUC Video: (Sultry baritone like Barry White, sound of tap running) Conservation can feel, ohhhh, so right. Turn off the faucet while soaking those…oh so dirty…hands. Get some efficient fixtures for your kitchen and bathrooms…screw them on…yeah! Beat the drought. Hetch Hetchy water is too good to waste.
This summer, the commission spent $300,000 on billboard ads with provocative demands like “Go full frontal, upgrade your washer!” and “Nozzle your hose, limit outdoor watering.”
Love them or hate them, the water conservation message is sinking in. In July, Californians reduced their water consumption by over 30% (compared to 2013 levels) in response to a state mandated reduction of 25%. But with dramatic El Nino conditions building in the Pacific and predictions of an unprecedented deluge of rain hitting drought-starved California this winter, will the “save water” mantra evaporate as the first raindrops fall?
Kremen: Water districts are conservative. We have to assume it’s not going to happen. We have a comprehensive education enforcement campaign to make sure one raindrop doesn’t cure the drought. The good news is people in Santa Clara Valley are pretty educated, they can hold two thoughts at the same time: we’re in a drought, you have to conserve, and you have to prepare for flash floods.
What does he think of SF’s sexy water conservation efforts?
Kremen: However you can reach out to consumers in their language, that’s how you do it, so if sex is the way to reach the end user and it achieves a good societal goal, I have no problem, because this is a crisis.
Kremen: What climate change could mean to us is more volatility: more floods, more droughts.
I ask Wholly Water’s Dougherty what one thing we all can do to end the water crisis. Her answer is surprising. She’s not pushing low-flow toilets, rain barrels or graywater systems…instead she says:
Dougherty: Go and sit next to a river and not talk, but simply watch the river for half an hour.
For Dougherty, the anthropologist, it’s all about strengthening our connection with water and thinking of that river every time you turn on the tap.
Ambi: sound of tap going on, water hitting sink.
Fergus Nicoll: Very nice piece, Alison. Thank you.
It’s going to be a bit of a culture shock if California goes from drought to heavy rain?
Alison van Diggelen: Yes, it’s going to be a major shocker, but as Gary Kremen from the Water District says, they can’t rely on the El Nino conditions coming. It’s been predicted before and it didn’t materialize, so we may get floods but they’ve got to store that water and make sure that it’s available for future years.
Fergus Nicoll: All options still to be considered. Great to have you with us.
This week, Steve Jobs, the movie directed by Danny Boyle and written by Aaron Sorkin, will be released. How will it impact Jobs’ legacy?
Several Steve Jobs allies say the movie portrays him as cruel and inhumane and tried to stop its production. Chrisann Brennan, the mother of Lisa, his first child, witnessed that cruelty. She was marginalized and neglected by Jobs for many years. Last month, she joined me for an intimate Fresh Dialogues interview to share her perspective.
Despite the hardships she endured, Brennan has enormous respect and even forgiveness for Jobs. She says her memoir’s universal message is about the plight of single women and she’d like to see the business world be more family-friendly.
Fergus Nicoll: Whenever a biopic comes out, especially when its subject is not long gone, you better believe there is going to be a noise from those screaming about “Mount Rushmore scale hype” and a counter noise from those complaining that a genius has been traduced. So get ready everybody for Jobs, the Dannie Boyle movie with Michael Fassbender as Steve Jobs, scheduled for November (US release is Oct 9th).
I’ll toss the ball to Alison, because I know you’ve been talking to somebody with a personal interest in this story – that’s an understatement. Tell us first about expectations for the movie.
van Diggelen: It was shown at the Telluride Film Festival to rave reviews. But I did read a Guardian review that said that you have to be an Apple fan to really enjoy it. So take the reviews with a pinch of salt.
I had the opportunity to interview Chrisann Brennan, Steve Jobs’ first love and the mother of his child Lisa Brennan Jobs…they met in high school in 1972 and they had a very passionate affair. She got pregnant and he denied the paternity and she had a very rough life. He was very miserly about looking after her. She talked to me at length about this very painful time in her life and how he treated her, and yet she does respect him in her way.
Chrisann Brennan: I was interviewed for five hours, they told me I was the emotional heart of that movie. I don’t want to judge Steve because he did what he did, it was fabulous… I like the fact that the (movie) spectrum shows we are different people now. We value different things. We will expose these things because we want to have a dialogue in the world about the whole picture…not just the ‘Mount Rushmore picture’ of people who do well.
Alison van Diggelen: So you can contribute that fully faceted perspective?
Chrisann Brennan: Yes, I do feel that.
Alison van Diggelen: You said “I don’t want to paint me as the victim, and Steve as the villain.” Is there an alternate way you’d like to frame it?
Chrisann Brennan: That will continue to evolve. I survived it…I have more than survived it…I survived him…
Alison van Diggelen: And do you feel that is a victory right there?
Chrisann Brennan: I feel it says if you hold onto the truth, it actually starts to amount to something.
Alison van Diggelen: Is there anything you wish you’d done differently?
Chrisann Brennan: Oh, yeah…but I couldn’t have. When I was living with Steve and he was showing me his poetry, I really wish I’d taken it to heart more deeply.
Chrisann Brennan: Mm hmm. When I grew up enough to be an adult and understand that 17-year-old, I felt oh. There’s just so much. If we had a chance to talk now, it’d be great…
Alison van Diggelen: What would you ask him?
Chrisann Brennan: I think I would just express some kind of love…
Alison van Diggelen: You would tell him you loved him?
Chrisann Brennan: In some form…
Alison van Diggelen: That’s beautiful…
One last question: what do you feel was Steve’s greatest legacy?
Chrisann Brennan: Yes, he made a technological device that freed people up…but mainly the message is to be who you are. Now a lot of people are running around trying to be like Steve Jobs. They miss the point…it is to individuate enough, to understand what you need to go out and do. He was just a fabulous example of it in so many ways.
Fergus Nicoll: Well that seems, Alison, like an amazingly forgiving person… From what I’ve seen of the movie, this is very much part of the story of the movie. There are some explosive scenes related to this. But it’s always difficult…there have been massive tomes about Steve Jobs, some have been less revelatory than some hoped for, but (Jobs is) a man who appears to tower over Silicon Valley, even in his absence?
Alison van Diggelen: He’s absolutely idolized here and around the world, and in fact a documentary just came out here in the United States: Alex Gibney’s documentary Steve Jobs, the Man in the Machine. Chrisann was interviewed for five hours for that and she talks at length about just how cruel he was to her and yet, she is incredibly forgiving. She has respect for what he’s done, his visionary powers, but she does describe herself as “a modern day Mary Magdalene…Steve saw himself as a Christ figure,” that’s what she wrote to me this week.
Fergus Nicoll: That’s a pretty powerful image…I’m always amazed that we expect the visionary leaders in tech, in industry, in politics to be good guys. Why should that be necessary?
Alison van Diggelen: Well, I think that’s the ideal. What concerns me about the idolization, almost canonization of Steve Jobs, is the fact that young people might think of him as the perfect role model…i.e. the more “jerk-like” they are, the better. And I think that’s a very dangerous role model. I think it’s important that people like Chrisann Brennan speak up to show the contradictions in his life. She wants to get out this universal message about the plight of single mothers and how Steve Jobs made her peripheral, almost invisible and it plays into this bigger question of business attitudes to families and what are our values?
Fergus Nicoll: Alison, who’s the equivalent now…And are there woman poised to achieve such dominance in Silicon Valley?
Alison van Diggelen: The first person who comes to mind is Elon Musk…Females that I would cite are Marissa Mayer, Sheryl Sandberg.
And of course there’s Bill Gates. He’s probably going to be canonized for the second half of his career as a philanthropist, not a tech guy.
Fergus Nicoll: There’s a parallel there with Jimmy Carter, the most famous ex-president probably because of what he’s done…and Bill Gates has done the same: an extraordinary first career and then this amazing philanthropic career with his wife Malinda and their many campaigns….
Do you buy that Silicon Valley is a counterpoint to Wall Street (making giving money away popular)?
Alison van Diggelen: I’m delighted to hear that the message is getting out about the generosity of people in Silicon Valley. It’s so easy to point fingers and say that the wealth isn’t being shared. It is, but I’d say, probably not enough.
On the question of behavior of CEOs, there is growing transparency, thanks to social media, 24/7 news coverage. CEOs can’t get away with what they used to. Steve Jobs, if he was doing what he did to Chrisann Brennan today – denying paternity and saying 10% of the (male) US population could be the father of this child – he just wouldn’t get away with that today. The evidence would be there.
Fergus Nicoll: Alison, thanks so much for bringing in the interview for us on the Steve Jobs story.
Alison van Diggelen: My pleasure indeed. Thank you.
Six years ago, she founded the first community supported agriculture (CSA) farm in China. Today, organic farming pioneer, Shi Yan and her team serve hundreds of city dwellers in Beijing; and her thriving Shared Harvest Farm has inspired dozens of CSAs across China.
Shi Yan is one of a growing group of farmers in China who are bucking the trend of young workers abandoning agriculture and being drawn to cities like Beijing, one of the world’s largest conurbations. By helping bring young people back to the land and serving the growing demand for sustainable practices and organic food in China, Shi Yan has attracted the attention of major media outlets, NPR and the BBC.
.
On July 10th, I was invited to join BBC host, Fergus Nicoll on BBC World Service program, Business Matters to interview Shi Yan about her mission; and explore the economic and social drivers for organic produce in China.
Fergus Nicoll: We are going to devote much of the second half of the programme to environmental issues. We’ll hear about Community Supported Agriculture in China and our guest Shi Yan is with us from Beijing…Let’s welcome Alison van Diggelen of Fresh Dialogues. Alison, we’re going to leave your microphone open.
Alison, as anybody who knows her website Fresh Dialogues, is a professional asker of questions. Alison: jump in when you fancy and we’ll make this a three-way discussion.
Shi Yan, tell us a bit about Shared Harvest…and the concept of community supported agriculture.
Shi Yan: Our farm Shared Harvest is located in Tongzhou district of Beijing. Right now we have about 15 hectares of land we rented for 15 years. Most of our produce is vegetables and we also have almost 2000 chickens and 50 pigs. Every week we deliver our produce directly to our members. CSA is a way that links the farmers and the consumers directly and we build the trust between the consumers and the farmers. Right now we have about 600 families in Beijing; most of their food comes from our farm.
Fergus Nicoll: Is that entirely organic or are you allowed to sneak in some pesticides or herbicides?
Shi Yan: Actually we call our produce “organically produced” because we don’t have the organic certification but we don’t use any chemical fertilizer and pesticides.
Fergus Nicoll: What about the market for that, because in different countries the market for organic food has waned and grown depending on economic circumstances…a growing middle class wants a purer production mechanism…even if it’s not organic with a capital “O.”
Shi Yan: In China in the last seven years, organic agriculture is growing pretty fast because of issues related to food safety, environmental issues. When I started in 2009…very few consumers knew about the concept of CSA, but right now a lot of people in Beijing know this model.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
.
Fergus Nicoll: A lot of people who buy organic face criticism from people who don’t. They’ll say: I go to the supermarket and I see a box of six perfectly produced apples, they all look 100% identical like clones, selling for “X” and next to that are organic apples that are kind of lumpy, they’re all different shapes and they cost “X plus” Do you ever get that complaint?
Shi Yan: If you order the vegetables from a CSA farm (in China) the price is about 2/3rds of the price in the supermarket. Right now, consumers care more about the food quality rather than the price. A lot of them are rethinking our food system because if you only look at the appearance of the fruit or vegetables…a lot of food (in non-organic farms) is wasted because of their appearance.
Alison van Diggelen: I’m curious about the drivers in China. Do you have a feel for your consumers…Is the impact of pesticides etc. on the environment is that a major driver? Or would you say the main drivers are food scares and the quality of produce?
Shi Yan: At the beginning the food safety issues…a lot of food scandals happened and people started looking for healthy food. But later they found the deep reason is not the market or the food itself, but a lot of problems happened in the rural (areas)…food comes from the village and in last 10 years, fewer and fewer young people stay in the village. Right now most of the farmers growing the food are above sixty years old, struggling for their livelihood. Can they really take the responsibility of producing healthy food? It’s a big problem.
Fergus Nicoll: Can I ask you about “labor shifting” consumers actually doing the farming themselves? Because they’re extremely motivated but may not know the best way to do it.
Shi Yan: We have two models: one part you can order our produce, we will deliver to your door. (Or) you can rent a piece of land: 30 square meters of land, as a farm. Every week you can come to your farm, grow your own food.
Alison van Diggelen: I’m curious about how you’re delivering your food. Are you using electric cars, non polluting cars, delivery trucks?
Shi Yan: We use conventional small vans.
Fergus Nicoll: In the US, if I go and see friends in Davis, I know when we go down to the farmers market, there’ll be really good stuff. This is relatively well established, certainly in California?
.
Alison van Diggelen: Absolutely, yes, CSAs are very established here, since the 1980’s. Here’s an interesting anecdote for you, Fergus: I’ve been a subscriber to a local CSA called Planet Organics and just this month they’ve had to close up shop after 19 years. They’ve been squeezed out by major players. Walmart is getting into the organic food business. Wholefoods has been there a while. It’s becoming so mainstream that it’s hard for these CSAs to compete.
Fergus Nicoll: So they’re getting priced out of the market…
Here’s the piece:
What does he think of SF’s sexy water conservation efforts?
.
