Google’s Director of Energy and Sustainability, Rick Needham describes the company’s fleet of electric vehicles and how it has enabled millions of miles of electric driving (almost 2M and counting). As well as the “usual suspects” like Chevy Volt, Nissan Leaf, and Ford Focus Electric, Google’s electric “Gfleet” includes several Tesla Model S, a favorite due to its range of up to 265 miles. But is that the whole story?
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Google continues to grow its electric fleet. In 2011, it had 30 electric plug-ins, today it has over 50.
“We view that as a very interesting place to spend some time and effort and come up with a technology solution that can really help. It’s not just the car that’s underutilized; it’s the infrastructure, the roads. If you could enable that to be utilized more effectively… whether that be cars that can travel closer together (in a platoon), cars that travel and you can be doing productive things while they’re moving… There are a lot of opportunities on the environmental side, on the human safety side, on utilization of infrastructure side.” Google’s Rick Needham
This strategy makes a lot of sense, given Google’s ability to integrate Google Maps and traffic conditions to make driving both more efficient and safer.
2. Why it invested in car sharing companies Uber, Sidecar and Relay Rides
“It’s an enormous opportunity. Today the car sharing market is just over $3 Billion (in the US)…That’s just starting out…there quite a roadway, a runway there, to have a much bigger impact…” Google’s Rick Needham
Read more about how the Uber investment offers synergistic opportunities for Google and may help change the future of transportation.
Why it all might be related
Some commentators like Green Car Report’s John Voelcker have speculated that all this might be part of Google’s grand plan to purchase Tesla and use it to launch a driverless car-sharing taxi service sometime early in the 2020s. Tesla’s Elon Musk is good friends with Larry Page and has discussed the potential of driverless cars.
Google’s Clean Energy Struggle
Today, only 34% of the energy Google uses comes from renewable sources like wind and solar power. This is not something to boast about, especially given Apple’s claim to use 100% renewable power, but as Needham explains, he’s chasing a moving target. As the number of Google searches soars and more Google services are adopted, Google’s energy use is growing so fast that it battles to keep up with clean energy sources, despite investing over $1Billion in wind and solar power.
Find out more about Google’s strategy to green its energy supply, green its buildings, and reduce its carbon footprint.
This month, I moderated a panel of green jobs experts for the Commonwealth Club Silicon Valley. Experts included: Parag Chokshi, Clean Energy Public Affairs Manager, Google; Josh Green, General Partner, Mohr Davidow Ventures; Linda Keala, Vice President Human Resources, SolarCity and Nanci Klein, Deputy Director, Office of Economic Development, City of San Jose.
The panel shared insights about the green economy, as well as tips for finding and securing green investments and green jobs. Here are highlights of our conversation (edited for space and clarity).
What are hot sectors in the green economy?
Josh Green, Mohr Davidow Ventures: “In the current environment, we’re looking for less capital intensive deals (energy efficiency, LED lighting and building management systems), so that means we’re on the side of energy demand much more than energy production. People call this cleantech IT – Information Technology. I’m an investor in Xicato, an LED module company. The LED convergence will happen…the payback is less than two years and (it’s) equivalent to halogen light. You don’t have to replace them for ten years or more and especially in a commercial settings, you end up lowering your maintenance costs.”
On cleantech growth sectors in Silicon Valley
Nanci Klein, Office of Economic Development, City of San Jose: “People say manufacturing has left the US…but manufacturing is very exciting here. When you talk about innovation and commercialization, Silicon Valley is a hub around new product introduction. Contract manufacturers will take a low volume, high mix of products. …the ten largest in the world – Tier One contract manufacturers – are all here in Silicon Valley, six of them in San Jose. They’re like a secret weapon resource. We try to link baby investors to these companies. You take someone with a hot idea and you put them with all of the accelerated services…if the product is good you can have a rocket in terms of acceleration.”
Josh Green, Mohr Davidow Ventures: “The loan guarantee program is operating well within the loan loss reserves. Certain loans are going to fail…The Solyndra mess became a big political football…the good news is that we’ve passed the half life…Congress officially stopped all its hearings. There will be continued efforts to end the loan guarantee program…but Solyndra itself: it’s over in terms of an issue. As investors, it never was an issue, it was a company that was not successful…I’ve got a portfolio with lots of companies that are not successful. Out of 100 investments, if you have 10 that meet your investment objectives (10x your money or better) then you’re ‘wildly’ successful, that makes you a top venture capitalists. That means you have a 90% – under your expectations success – rate.”
Tips on getting a green job
Linda Keala, Director of HR, SolarCity:
1. “A background in cleantech is not a prerequisite.”
2. “Differentiate yourself – what about the job (post) got you inspired? What resonated about the company?”
3. “I love getting handwritten letters. A personalized message tells me this is who I am, this is what I can bring to the company. Sometimes I get them in little pink envelopes…”
4. “Touch a spot in our hearts and we’ll take a close look at that resume.”
Josh Green, Mohr Davidow Ventures: “Have passion to change the world.”
How to get a job in Google’s Green Team (there are currently seven openings in the sustainability/green team areas)
Parag Chokshi, Clean Energy Public Affairs Manager at Google:
Here are the qualities Google looks for:
1. “Be a self starter, work independently and drive forward a project.”
2. “Think about creative solutions. We value innovation and creativity.”
3. “Show passion and new ways of thinking about things…that is very valuable.”
How is the City of San Jose helping entrepreneurs in Silicon Valley and beyond?
Nanci Klein, Office of Economic Development, City of San Jose: Here are some of the resources available – The Entrepreneur Center in downtown San Jose; Business Owner Space; Opportunity Fund. Check out SJEconomy.com. She also recommends the Cleantech Open competition and SolarTech an association for those in solar and financing sectors. The City of San Jose is working in partnership with Lawrence Berkeley Lab and others to create Prospect Silicon Valley, a demonstration and commrecialization center for cleantech startups.
On storage and battery technology
Josh Green, Mohr Davidow Ventures: “Storage is the most important development that could happen for our grid at the utility scale storage level as well as the emerging EV market to encourage the widespread adoption of EVs. ON the grid side, there is NO storage…the second you produce an electron it has to be consumed…this results in the creation of “Peaker Plants” used for 5-15 hours a year (especially in August). Storage has the greatest potential to unlock value.
In the transportation sector, lithium ion batteries are the lightest batteries and they still weigh about 1400 lbs in the new Tesla Model S. To the extent that you can get these to be a smaller battery pack you can unlock incredible advantages.
For the next 10 years, lithuim ion technologies are going to be where batteires and storage are focused. There are about 50-60 venture backed companies in the Bay Area, working on advanced battery technology. Mohr Davidow has invested in extracting lithium from geothermal brine at goethermal plants in Southern California. Its the lowest cost producer in the world with the best environmental footprint. We believe that lithium will help fuel the storage revolution.“
Bill Weihl, former Green Czar at Google will start work greening Facebook in late January next year. As Fresh Dialogues predicted on his departure from Google last November, Weihl will stay in the green arena and plans to “advance sustainability” at Facebook. No details yet on his job title or the extent of his responsibilities, but he confirmed, “the focus will be on sustainability, clean energy, energy efficiency, etc.” We anticipate Weihl will use his extensive experience and passion for green to drive Facebook’s sustainable practices, leveraging its game-changing apps and Facebook’s vast membership of over 800 million active users.
Under his leadership at Google from 2006 to 2011, the company took a unique role in green policy advocacy as well as over $700 M in cutting edge clean energy investment. In July, Fresh Dialogues covered Google’s Green Dream, an audacious report outlining how the right green investment and policy could positively impact the economy and the planet. Without Weihl at the helm, Green at Google may lose some impetus, although Google’s Parag Chokshi assured us green investment and programs will continue. A new Green Czar has not yet been announced.
Read transcripts, see photos and check out our ARCHIVES featuring exclusive interviews with Tom Friedman, Paul Krugman, Vinod Khosla and many more green experts and visionaries…
Google is on a green spending spree. By July 2011 it had invested over $700 M in clean energy. Today the figure is over $850 M and set to grow (approaching $1 B as at August 2012). Fresh Dialogues asked Google: How does it choose green startups and projects?
He’s talking about large solar power tower projects, like BrightSource’s Ivanpah project in California’s Mojave Desert to which Google contributed $168 M; and one of the world’s largest wind farms, Alta Wind Energy Center, also in the Mojave Desert where Google invested $55 M.
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In June this year, Google demonstrated its game-changing strategy by investing in SolarCity. This time it was a $280 M investment, to create a fund enabling the solar company to make residential rooftop installations more affordable (often eliminating the upfront cost for homeowners).
“Google is setting an example that other leading American companies can follow,” said Lyndon Rive, CEO of SolarCity. “The largest 200 corporations in the U.S. have more than $1 trillion in cash on their balance sheets. Investments in solar energy generate returns for corporate investors, offer cost savings for homeowners, create new local jobs…and protect the environment.”
Despite the departure of Google’s Green Czar – Bill Weihl – this week, Parag Chokshi confirms that “we have a strong team and our work will continue. ..we actually have several executives that work on our green initiatives … other executives include Rick Needham, who has led and oversees our $850M in clean energy investments; and Urs Hoelzle, who oversees our entire infrastructure and has spearheaded our energy efficiency work.”
This video was recorded at the Google Headquarters in Mountain View CA on July 8, 2011.
Today Bill Weihl, Google’s Green Czar confirmed that he’s leaving the company as of November 8th. What does this mean for the future of Green at Google? And the future of green innovation in Silicon Valley and beyond? Weihl has been the leader of Google’s Clean Energy Team, spearheaded many innovative initiatives; and over $800 Million in green investment since 2006.
Google has taken a unique role in green policy advocacy as well as cutting edge clean energy investment. In July, Fresh Dialogues covered Google’s Green Dream, an audacious report outlining how the right green investment and policy could positively impact the economy and the planet. Without Weihl at the helm, Green at Google may lose some impetus. A new Green Czar has not yet been announced.
So what’s next on this Hero of the Environment’s agenda? Has he been tipped as President Obama’s Green Czar? Certainly Tom Friedman has turned down that job (saying he gets enough aggravation playing golf). Is Weihl heading to Europe where the debate about climate change is (thankfully) over. Or perhaps China has promised him a fortune to lead the ambitious green agenda for its new five year plan?
For now, he’s being tight lipped.
He simply told me, “It’s time to move on and find something new.”
Plus he’s standing by his statement made in September at the GoingGreen Conference that, despite the naysayers, “The Solyndra debacle will not impact smart venture capital investment.” Emphasis on the “smart.”
Stay tuned.
Fresh Dialogues will update you as soon as Mr. Weihl shares plans for his replacement and his next exciting chapter. Bets are on that he will stay in the green arena.
UPDATENovember 8, 2011 1pm PST
Will a new Green Czar be appointed soon? Google’s Parag Chokshi confirmed today in an email response, “Bill (Weihl) played a unique and important role bridging several different internal teams. But we have a strong team in place. Urs Hoelzle will continue to lead our data center efficiency and renewable power purchase efforts, and Rick Needham leads on sustainability and renewable energy investments.”
We assume that means “no.”
Parag Chokshi, Clean Energy Public Affairs Manager, also confirmed that it was Rick Needham and his team who spearheaded the $800M in green investments (another $45 M was made by Google.org).
Chokshi said that Weihl would be having a good send-off today. Just what that means in terms of low carbon celebrations and green-themed surprises is yet to be revealed. Watch this space.
Read transcripts, see photos and check out our ARCHIVES featuring exclusive interviews with Tom Friedman, Paul Krugman, Vinod Khosla and many more green experts and visionaries…
On Solyndra
