How is Google greening its growing army of Googlers, on and off campus? Biodiesel buses, Google bikes…pogo sticks anyone?
I sat down with Parag Chokshi, Google’s Clean Energy Public Affairs Manager this summer and he explained some of Google’s employee incentives and green practices. Did you know that if you get to the Googleplex under your own steam – walking, running, biking…or on your pogo stick, Google will donate to a charity of your choice? And if you can’t bear to move from your cool pad in San Fran, and the thought of 36 miles on a pogo stick seems a stretch, Google will transport you to work in one of its special biodiesel buses. Wifi equipped of course.
There’s even a sizeable organic vegetable garden on the campus, so if you fancy getting dirt under your finger nails and communing with Mother Earth, Google’s your place.
Of course, Google also fanfares the usual green suspects:
solar power (one of the largest commercial installations in the Bay Area at 1.6 MW or 30% of the complex’s peak power use);
Bloom Energy Boxes (Google was one of the first customers for this efficient fuel cell power source);
But if you think working at Google is just one green Kumbaya center, remember it’s not just a holiday camp…Pay maybe the highest average in the tech industry (2011 Payscale Report) but according to anecdotal evidence and Google’s own job descriptions, expect a high-stress startup environment and the bureaucratic issues typical of any fast growing big company.
Google’s infamous Don’t Be Evilmantra has inspired some remarkable projects, including the newly launched Google Ideas, but it’s Google’s Green Dream that caught my attention this week.
On Friday, I sat down with Parag Chokshi, Clean Energy Public Affairs Manager, at Google’s Mountain View Headquarters. We discussed Google’s recently published report, The Impact of Clean Energy Innovationwhich paints a picture of green nirvana in the US economy and energy market – if green investment and government incentives spur rapid innovation. And it’s a big IF, based on some rather optimistic assumptions, that’s why we’re calling it Google’s Green Dream.
Among the report’s predictions… By 2030, clean energy innovation will:
– boost US economic growth by $155-$244 Billion in GDP/year
– create over one million new jobs
– help electric vehicles command a 90% market share (small cars and trucks)
– save households almost $1000/year in energy bills
– reduce US oil consumption by over 1 B barrels/ year and greenhouse gases by 13-20%
The report concludes that if investment and incentives are delayed five years, the opportunity cost will be $2-3 Trillion.
Is this a realistic Green Dream by Google’s Green Czar Bill Weihl and his team? Or naive wishful thinking? Chokshi acknowledges that Google is examining some “aggressive scenarios” but underlines that the report’s purpose is to stimulate debate on how to get to this Green Dream; and to spur more investment by both the public and private sector. In this Fresh Dialogues VIDEO, Chokshi outlines the dramatic improvements in battery technology that are crucial to increasing the adoption of electric vehicles, but declined to confirm whether Google is investing its considerable financial and engineering muscle in the already crowded race to build a better EV battery. We can only speculate.
Today, we’re presenting the third in our new Lesson Plan Seriesbased on Fresh Dialogues interviews. The series is compiled by Lisa Lubliner, our new Fresh Dialogues Education Expert.
In 2010, Fresh Dialogues produced a video featuring Mark Platshon, a venture capitalist at Vantage Point Capital Partners, one of the leading investors in battery and energy storage innovation. Mark gave a good overview of energy storage, its limits and potential; and explained what venture capitalists are looking for in new storage technologies. Let’s call the VIDEO Batteries 101.
“Throw a dart at (two elements on) the periodic table and you can make a battery out of it…a potato and a penny can make a battery…unfortunately we have a very limited periodic table…(and remember) Moore’s Law doesn’t apply to chemistry!” VC, Mark Platshon
To find out more about batteries and explore a step by step lesson plan about batteries – check out the lesson plan link below:
Why are batteries important to us?
How do batteries work?
How are lithium ion batteries superior to alkaline ones?
How can battery efficiency be improved?
How does battery innovation impact electric cars and the transport sector?
For more videos and interviews with Green Visionary and NYT columnist, Tom Friedman; Nobel Prize winning economist, Paul Krugman; Oceanographer and Titanic discoverer, Robert Ballard et al…check out Fresh Dialogues archives
The Economist newspaper has a reputation for world-class reporting, with a sardonic British twist. Is the publication bullish about green innovation? I sat down with Martin Giles, the Economist’s US Technology Correspondent last week to get his global perspective on green innovation and the greening of Silicon Valley tech companies. Giles conducts interviews for the delicious Tea with the Economist series and other high profile conferences, but when the tables were turned, he didn’t disappoint. In this Fresh Dialogues interview, we talk GREEN, from data centers to smart grid; and green jobs to political bluster.
Is GREEN and sustainability important to tech companies today?
“It’s definitely on everybody’s agenda. It’s an opportunity to save money. If we can find ways of powering our server farms…our production lines more efficiently, we can save money and do a favor to the environment. That’s a win-win.”
What lasting green trends are happening today?
“E-waste is a big issue…How do we create products that don’t leave a massive footprint on the environment?”
“Smart grid… It’s classic Silicon Valley – it’s technology on the one hand and power on the other…let’s bring them together and create a whole new paradigm.”
This week, we take a look at the Fresh Dialogues archives. Last April, I met with the enchanting Pulitzer Prize winning columnist Maureen Dowd. We had an animated conversation during a green-themed morning in downtown San Jose. Over cups of delicious mint tea, we discussed Maureen’s Irish heritageand how that inspires her fiery prose. We also discussed her belief in America’s green future.
In this excerpt, we discuss fellow New York Times Columnist, Tom Friedman (whom she describes as “her office husband”) and his new book, Hot, Flat & Crowded.
“I try to get advice from Tom Friedman who is Mr. Solar around our office. He’s done a new book which is very involved with energy and his whole house is solar designed… I ask him and he’s trying to coach me in how to be more environmentally correct.”
“This was the first campaign I’ve ever covered where I’d go and watch Hillary and Obama in the primary and they were both competing to come up with a plan for green jobs and for me it’s very exciting because for the eight years that Bush and Cheney were in it felt like we were going backwards in every way. You know we weren’t coming into the 21st Century and we were kinda like the Flintstones – we were just not moving forward. So I love all that.”
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To read the TRANSCRIPT of the full interview click here
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For a full archive of interviews with Tom Friedman, Paul Krugman, Martin Sheen and many other celebrities click here
