This month, Scene Magazine – Silicon Valley’s Guide to Style, featured a four page story by Julia Prodis Sulek all about Fresh Dialogues. Here’s a short excerpt of the article below – click here to see more
Alison van Diggelen coaxes thinkers, activists and the merely famous to talk about green tech – and themselves
“Martin Sheen sends her old-fashioned handwritten letters. Maureen Dowd has invited her out for cocktails in Washington D.C. Marketing guru Guy Kawasaki sought her help with a few edits on his new book.
One time real estate investment consultant and mummy blogger Alison van Diggelen has remade herself into a citizen journalist, interviewing celebrities, Silicon Valley pioneers and the media elite in her fledgling video webcasts she calls “Fresh Dialogues.” Along the way, she also has established herself as a master networker and relationship builder, counting TV interviewer Charlie Rose and KQED’s Michael Krasny among her mentors.
For interview subjects jaded by “gotcha” journalism, they’re drawn in by her gentle charm and enchanting Scottish brogue.
“The relationship between a journalist and the interviewee is usually at best cautious and at worst paranoid,” says Guy Kawasaki, who just published his 10th book. With van Diggelen, “it’s much closer to a conversation between two friends. You can relax in an interview with her.”
Guy Kawasaki, the renowned Apple evangelist shares his top tips on how to become a great evangelist and how to leverage your success. This segment is part of a longer interview which took place in front of an audience of over 500 on July 7, 2010 at UC Santa Cruz Extension, and introduced my upcoming course in Green Entrepreneurship. First up: I asked Guy for TIPS ON EVANGELIZING
“The starting point for a great evangelist is to have a great product….” e.g. the Apple iPad: how hard could that be? Guy Kawasaki
“The thing that has made me successful is that – unlike a lot of people – I’m willing to grind it out.” ie long hours, hard work. Guy Kawasaki
On leveraging your success
“With a psych(ology) degree and a marketing background (diamonds), I’m living proof that you can fool most of the people all the time. I’m also living proof if you do one thing right (evangelize the Mac) – you can live off your reputation for decades.” Guy Kawasaki
Please check back soon for more interview segments with Guy on social media, increasing your followers on Twitter ( to 200,000+) and other wisdom from the author of The Art of The Startand 8 other books on business and entrepreneurship.
He shares his candid thoughts on why he thinks the venture capital model is broken and delivers a bullish pitch for a $500 Million VC Fund.
On the VC Model and Startups
“I think the venture capital model is fundamentally broken, but for different reasons. It’s not the lack of exits. A series of forces: including open source, the recession – so there’s lots of people available for very low prices and cheaper commercial real estate…You can start a company for a lot less today than ever. Life is good in that sense. ..You really don’t need $2 million to build a prototype…I’m talking about a certain type of company…a web 2.0 content, social network something… I’m not talking about finding a cure for cancer.”
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This week, we feature an interview with Apple evangelist and venture capitalist at Garage Technology Ventures, Guy Kawasaki. He shares his candid thoughts on the venture capital industry; the fragile economy and why he sees light at the end of the tunnel.
On the stock market and VC investing
“If you are investing in two people in a garage today, it doesn’t matter what the Dow Jones Industrial Averageis at all…if you say ‘the market is down so I’m not going to invest in a startup today,’ there’s something ass backward about that. It matters what it (the stockmarket) is in five years.”
Apple evangelist and venture capitalist, Guy Kawasakidiscusses the aesthetics of hybrid cars, Tesla Motors, and nuclear power. He also delivers a very memorable lesson about keeping on the good side of the media in this Fresh Dialogues interview. While discussing the relative merits of his Audi R8and a Toyota Priushybrid, he lets his candid attitude prevail, and calls the Prius “ugly.”
“So I just insulted the interviewer?” Guy Kawasaki
Listen to this interview and find out how Guy tries to redeem himself. (more…)
“Just Between Us” by Julia Prodis Sulek
Check out interviews with Martin Sheen, Charlie Rose and many other celebrities at the Fresh Dialogues YouTube Channel
